OOH News
BBMP to confer with industry on draft ad policy
By Bhawana Anand - August 03, 2018
The civic body has sought the industry’s comments on a draft outdoor advertising policy; the media owners have apparently shared their perspectives on the draft policy, which will be discussed in the meeting on Aug 7
Initiate consumer data capture with a pilot: LV Krishnan
By Bhawana Anand - August 03, 2018
L V Krishnan, CEO of TAM Research urges OOH industry to begin the measurement project at one location with the help of street cameras and AI technology
Madison Media appoints Girish Upadhyay as COO, Madison Media Infinity
By M4G Bureau - August 02, 2018
Girish will handle Viacom 18, Asian Paints and other key clients for the agency; he was earlier with Tata Motors as Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research
Chams wins ad rights on 25 KSRTC inter-state buses
By M4G Bureau - August 02, 2018
The OOH firm has won the advertising rights for full wrap of 25 inter-state Scania buses that ply on the routes to Tamil Nadu and Karnataka
Sell solutions, not just sites: Raghav Subramanian & Habeeb Nizamudin
By M4G Bureau - August 02, 2018
Raghav Subramanian COO (Partnerships), IPG Mediabrands – India and Habeeb Nizamudin, CMO IPG Mediabrands called for a paradigm shift in the way OOH business is conducted
Metrics, creative focus will augment OOH advertising: Brand marketers
By M4G Bureau - August 01, 2018
The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank
Madison Media appoints Shan Jain as CSO
By M4G Bureau - August 01, 2018
Shan has expertise in capturing consumer insights, converting them to action, which are data driven and human centric
Adwel’s Yuvraj Singh Champion of ‘The Quintessential Quiz 2018’
By M4G Bureau - August 01, 2018
More than 150 delegates participated in the quiz; Yuvraj emerged the winner and took home an iPhone X, while Aviral Roy was Runner-up and won an iPad
Infuse personalisation, concentrate on micro-markets: WPP India Country Manager CVL Srinivas
By Bhawana Anand - July 31, 2018
CVL Srinivas urged the OOH industry to work with data and technology, and adopt a holistic approach to brand communications
DTC invites bids for wall wrap rights at bus depots & terminals
By M4G Bureau - July 31, 2018
If the bidders are applying for more than one Depot/Terminal, amount can be clubbed
