Wednesday, April 24, 2024

Advertisement

OOH News

Stripped down to bare essentials
Stripped down to bare essentials

By M4G Bureau - August 10, 2018

The Bengaluru OOH landscape is dotted with bared hoarding structures

Dentsu Impact appoints Sumit Negi as ECD
Dentsu Impact appoints Sumit Negi as ECD

By M4G Bureau - August 09, 2018

Sumit has been hired to handle the creative output of Maruti Suzuki mandate

Hoardings business on the edge in Bengaluru
Hoardings business on the edge in Bengaluru

By M4G Bureau - August 09, 2018

BBMP Council yet to make public its stand on the hoardings issue; next HC hearing on hoardings issue on Aug 10

Mondelez India OOH mandate in fluid state
Mondelez India OOH mandate in fluid state

By M4G Bureau - August 09, 2018

Following the Rs 450 crore Mondelez India traditional media duties shifting from Carat India to GroupM’s media agency Wavemaker, there is some speculation going on as to which agency will handle the brand’s OOH duties

Karnataka HC hearing on hoardings issue coming up
Karnataka HC hearing on hoardings issue coming up

By M4G Bureau - August 08, 2018

BBMP council apparently seeking time to bring in new ad policy on the lines of Delhi Advertisement Policy

Pune’s Amanora Mall overhauls facade media
Pune’s Amanora Mall overhauls facade media

By Bhawana Anand - August 08, 2018

The mall management got fabrication company Brandspan to redo the mall façade where 4 different backlit boxes of 11/11 ft size were replaced by a giant backlit 30/30 ft single site to lure more advertisers

Eureka Forbes appoints Taproot Dentsu as its creative agency
Eureka Forbes appoints Taproot Dentsu as its creative agency

By M4G Bureau - August 07, 2018

The agency will work on their complete range of products i.e. water purifiers, air purifiers, vacuum cleaners and security and surveillance solutions

New DMRC Pink Line corridor expected to offer compelling advertising avenues
New DMRC Pink Line corridor expected to offer compelling advertising avenues

By M4G Bureau - August 07, 2018

The new corridor has two interchanging facilities with the Yellow Line (Huda City Centre-Samaypur Badli) at INA and with Violet Line (Escorts Mujesar -- Kashmere Gate) at Lajpat Nagar; this will drive huge crowd from all zones of the capital

BEST assigns media rights to Signpost India
BEST assigns media rights to Signpost India

By M4G Bureau - August 06, 2018

The media rights are on side and back panels of BEST buses; rights given for 3 years

Global leaders to address International OOH Congress in St. Petersburg
Global leaders to address International OOH Congress in St. Petersburg

By M4G Bureau - August 03, 2018

Global OOH experts such as Annie Rickard (global ex-president, Posterscope, UK), Gideon Adey from Kinetic (UK), Borja Balanzat, the head of Exterion Media in Spain & Christian von den Brincken, representing Ströer, Germany will address the Congress

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement