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OOH News

DDB Mudra West appoints Ferzad Variyava as Group Creative Director
DDB Mudra West appoints Ferzad Variyava as Group Creative Director

By VJ Media Bureau - August 26, 2014

Variyava commands over 13 years of experience, having worked on household blue chip brands in the banking, media, FMCG, beauty, personal care, travel and telecom domains

Atin OOH pilots'Azaadi Ki Udaan' at Hyd airport
Atin OOH pilots'Azaadi Ki Udaan' at Hyd airport

By VJ Media Bureau - August 26, 2014

Brands like LIC, Kashish, Pride India and Godrej have participated in the consumer engagement initiative spread over 20 days

DDB Dubai wins regional Porsche business
DDB Dubai wins regional Porsche business

By VJ Media Bureau - August 26, 2014

DDB Dubai will provide strategy, creative, media buying and planning services, and CRM across the 21 markets that the regional office covers

Srishti Communications' DOOH network at Mysore Railway Station draws diverse brands
Srishti Communications' DOOH network at Mysore Railway Station draws diverse brands

By Rajiv Raghunath - August 20, 2014

The OOH firm runs a digital TV screens network inside the busy station

Pioneer Publicity inaugurates Pioneer House
Pioneer Publicity inaugurates Pioneer House

By Bhawana Anand - August 20, 2014

The new corporate office houses all the departments of the company

USI Media crafts innovative street furniture in Bangalore
USI Media crafts innovative street furniture in Bangalore

By Rajiv Raghunath - August 19, 2014

The company has acquired the rights from BBMP to put up 5,000 courtesy benches across the city, having entered into a five-year contract with the civic body. In this period, USI Media will put up these benches as per its own selection of locations, generate revenues from advertising on this street furniture, and also pay land and advertising tax to BBMP

Budweiser creates innovative OOH presence across top metros
Budweiser creates innovative OOH presence across top metros

By Nabamita Chatterjee - August 19, 2014

Clear Channel Mudra, a unit of DDB MudraMax, executed the innovative outdoor campaign for the launch of the Golden Amber Lager Beer

OOH spend rises faster than total ad spend in Canada in H1 2014
OOH spend rises faster than total ad spend in Canada in H1 2014

By VJ Media Bureau - August 19, 2014

Also, OOH revenue has increased 5.5% in the first six months of 2014 compared to the corresponding period of 2013

Greenpeace goes outdoor to urge tea companies to make'chai' pesticide-free
Greenpeace goes outdoor to urge tea companies to make'chai' pesticide-free

By Neeraj C Kale - August 14, 2014

The'Clean Chai' outdoor campaign has been rolled out in the Bandra reclamation area in Mumbai; HUL'cleaning up chai' now.

Dr. Fixit protects auto passengers from rain
Dr. Fixit protects auto passengers from rain

By Bhawana Anand - August 13, 2014

MOMS has branded over 1,000 autos in the western suburbs of Mumbai with the brand message'Paani Roke'

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