OOH News
Zenith wins the HDFC Life Media AOR
By M4G Bureau - August 24, 2018
The agency will handle the entire traditional media mandate for insurance life company
Vivo India appoints Laqshya Solutions & Posterscope India to handle OOH mandate
By Bhawana Anand - August 23, 2018
The new partnership will build on Vivo foundation of existing and unique OOH engagement & initiatives
ACCC green-lights APN Outdoor-JCDecaux, oOh!media-Adshel mergers
By M4G Bureau - August 23, 2018
The merged companies will continue to compete with each other and with other out-of-home advertising providers
Bengaluru OOH staring at likely policy paralysis
By Bhawana Anand - August 23, 2018
Media owners in the city see no rationale in going for an entirely new ad policy considering that the ad policy was amended in 2016 in keeping with the market conditions
DMRC to share with SDMC revenues from station branding
By Bhawana Anand - August 23, 2018
DRMC is likely to be sharing 35% of the revenues accrued from branding of metro stations falling in SDMC jurisdiction
BBMP ad policy likely to submitted by Aug 31
By M4G Bureau - August 22, 2018
BBMP will submit its advertisement policy by August 31 after finalising it by August 23 and getting necessary clearance from the state government
Vivo India signs MediaCom as AOR agency
By M4G Bureau - August 21, 2018
The media agency will be responsible for the media strategy, planning, buying and implementation for all mass media
Khushi Advertising flies high with Tirupati airport media rights
By Bhawana Anand - August 21, 2018
The sole ad rights have been awarded by AAI for a period of 10 years
SBI appoints DDB Mudramax as Media Agency of Record
By M4G Bureau - August 17, 2018
The AOR will be managed by Mumbai office under the guidance of Navin Kathuria, EVP and Principal Partner, DDB Mudramax
Floods wash away Onam season business in Kerala
By M4G Bureau - August 17, 2018
The state government has cancelled the Onam celebrations; the Onam season usually gives maximum business to OOH every year
