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OOH News

Trivandrum International Airport in expansion spree
Trivandrum International Airport in expansion spree

By Rajiv Raghunath - August 31, 2018

The airport has seen highest increase in passenger traffic volume among AAI airports

IOAA urges members to do business with accredited agencies
IOAA urges members to do business with accredited agencies

By M4G Bureau - August 30, 2018

Rules have been laid down for agency accreditation; new agencies may apply for provisional accreditation

WPP AUNZ sells oOh!media stake
WPP AUNZ sells oOh!media stake

By M4G Bureau - August 30, 2018

This exchange comes one month after WPP declined the opportunity to take on more shares of oOh!media

EDMC signs MOU with SDMC to replicate OOH policy
EDMC signs MOU with SDMC to replicate OOH policy

By Bhawana Anand - August 30, 2018

EDMC will consult SDMC on various OOH related matters such as tenders, media formats, and media pricing

OOH business recovery will take some time coming in Kerala
OOH business recovery will take some time coming in Kerala

By Bhawana Anand - August 29, 2018

Rajesh Kumar, Director, Chitra Painters says that while the media assets as such have not been damaged in most cases, the business hit in the Onam season is hurting the industry

BBMP approves new ad policy, bans hoardings in city
BBMP approves new ad policy, bans hoardings in city

By M4G Bureau - August 29, 2018

The draft policy provides for advertising on bqs, skywalks, public transit stations, pre-defined areas in the city, pedestrian zones, street furniture, public parks, etc.

TDI International bags Chennai airport media rights
TDI International bags Chennai airport media rights

By M4G Bureau - August 28, 2018

The OOH firm outbid competition from some of the biggest players in the airport media space to win the rights for a period of 10 years

Wrap2Earn renders measurability & transparency to vehicle branding
Wrap2Earn renders measurability & transparency to vehicle branding

By Bhawana Anand - August 28, 2018

With the help of technology, the company measures the impact through kilometres, real-time location, impression and tamper proof audits

Kinetic India extends flood relief support to Kerala
Kinetic India extends flood relief support to Kerala

By Bhawana Anand - August 28, 2018

The specialist agency encouraged its employees to make a financial contribution for extending flood relief and that entailed foregoing some part of their current month’s salary

‘Vivo’s pitch brief was comprehensive & in-depth’
‘Vivo’s pitch brief was comprehensive & in-depth’

By Bhawana Anand - August 27, 2018

Atul Shrivastava, Executive Director & CEO, Laqshya Solutions & Fabian Cowan, President, Posterscope India speak about the highly competitive pitch and benefits of AOR to the brand

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