OOH Advertising revenues in US grew by 4.2% in 2013
By VJ Media Bureau - March 11, 2014
Ranked in order of OOH spending, the top 10 brands in 2013 were McDonald's Restaurant, Apple, Verizon, AT&T, Warner Bros Pictures, Chase, Samsung, MetroPCS, Microsoft, and Citi.
Cab Advertising: OOH on a new gear
By Bhawana Anand - March 11, 2014
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.
It's brisk business for outdoor advertising agencies
By Nirmalya Behera, Business Standard, Bhubaneswar - March 10, 2014
It's now brisk business for advertising agencies as the major political parties have embarked on publicity campaign in the run-up to the general elections.
Social media: The rise of targeted advertising
Social media will continue to grow as a favoured platform for targeted advertising as its adoption surges, driven by increasing mobile usage and higher penetration of smartphones and a young population, says a Deloitte report.