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OOH News

Kaushik Publicity forays into unipole media
Kaushik Publicity forays into unipole media

By Bhawana Anand - March 14, 2014

Kaushik Publicity acquires tender for 40 unipoles in Ahmedabad

Media will not get a poll boost, says KPMG
Media will not get a poll boost, says KPMG

By BS Reporter, Business Standard, Mumbai - March 13, 2014

2014 growth projected at 13% against 11.8% in 2013

Vodafone goes high on BTL for 3G
Vodafone goes high on BTL for 3G

By VJ Media Bureau - March 12, 2014

The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its 3G plan.

OOH Advertising revenues in US grew by 4.2% in 2013
OOH Advertising revenues in US grew by 4.2% in 2013

By VJ Media Bureau - March 11, 2014

Ranked in order of OOH spending, the top 10 brands in 2013 were McDonald's Restaurant, Apple, Verizon, AT&T, Warner Bros Pictures, Chase, Samsung, MetroPCS, Microsoft, and Citi.

Rose Valley woos travellers in Kolkata
Rose Valley woos travellers in Kolkata

By Nabamita Chatterjee - March 11, 2014

The campaign involved various formats ranging from traditional hoardings to transit media including mobile vans and Volvo buses.

Cab Advertising: OOH on a new gear
Cab Advertising: OOH on a new gear

By Bhawana Anand - March 11, 2014

A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.

It's brisk business for outdoor advertising agencies
It's brisk business for outdoor advertising agencies

By Nirmalya Behera, Business Standard, Bhubaneswar - March 10, 2014

It's now brisk business for advertising agencies as the major political parties have embarked on publicity campaign in the run-up to the general elections.

Social media: The rise of targeted advertising
Social media: The rise of targeted advertising

By - March 10, 2014

Social media will continue to grow as a favoured platform for targeted advertising as its adoption surges, driven by increasing mobile usage and higher penetration of smartphones and a young population, says a Deloitte report.

Haresh Nayak to handle APAC for Posterscope
Haresh Nayak to handle APAC for Posterscope

By VJ Media Bureau - March 10, 2014

Haresh will continue with his responsibilities in India, but with his new designation as Regional Director for Posterscope -- Asia Pacific, he will also work across the region.

OAC returns with 10th edition
OAC returns with 10th edition

By VJ Media Bureau - March 07, 2014

OAC 2014 to be held on July 4th and 5th in Goa will also feature for the first time Digital Signage Asia.

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