OOH News
SF Sonic Batteries renews Bengaluru FC Tie-up
By M4G Bureau - October 01, 2018
The brand will leverage the alliance through in-stadia branding and on ground activations
FIITJEE co-branding of IIT Delhi metro station temporarily removed
By M4G Bureau - October 01, 2018
The co-branding has been temporarily removed until the size of the disclaimer related to the co-branding has been decided upon
On-ground activation tops Britannia’s rural market strategy
By Bhawana Anand - September 28, 2018
The rural market provides 41% of revenues in the consumer goods segment, challenges notwithstanding; on-ground activities drive Britannia’s sales growth in rural markets
Rural consumers more discerning now, says Rajat Wahi, Partner, Deloitte India
By Bhawana Anand - September 27, 2018
Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues
Honda plans to amplify Activa 125 new campaign via OOH
By M4G Bureau - September 27, 2018
Introline The new 360 degree campaign ‘Sau mein se sava sau’ promotes the new class leading features of Activa 125 while leveraging the trust & legacy of brand Activa
Kumbh mela ideal for brand promotions
By Bhawana Anand - September 26, 2018
Kumbh Mela is one of the most preferred occasions for various national brands to undertake for experiential branding whereby brands not only engage with the masses but accomplish their respective long-term marketing objectives
Chennai media owners back GHMC move to remove illegal sites
By M4G Bureau - September 25, 2018
The media owners view this step as key to ushering in fair business practices, regulation of business, and declutter of the city landscape
Dentsu India bags strategic & creative mandate for Geojit Financial Services
By M4G Bureau - September 24, 2018
The agency will provide innovative approach and creative solutions to drive impactful media presence across their TG
Zenith wins the domestic mandate of Welspun India
By M4G Bureau - September 24, 2018
The mandate includes media investment and strategic partnership across media formats
UK’s Global acquires Primesight, Outdoor Plus from PE firms
By M4G Bureau - September 24, 2018
Media and entertainment group Global has entered the OOH sector with the simultaneous purchase of Primesight and Outdoor Plus
