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OOH News

Rural consumers more discerning now, says Rajat Wahi, Partner, Deloitte India
Rural consumers more discerning now, says Rajat Wahi, Partner, Deloitte India

By Bhawana Anand - September 27, 2018

Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues

Honda plans to amplify Activa 125 new campaign via OOH
Honda plans to amplify Activa 125 new campaign via OOH

By M4G Bureau - September 27, 2018

Introline The new 360 degree campaign ‘Sau mein se sava sau’ promotes the new class leading features of Activa 125 while leveraging the trust & legacy of brand Activa

Kumbh mela ideal for brand promotions
Kumbh mela ideal for brand promotions

By Bhawana Anand - September 26, 2018

Kumbh Mela is one of the most preferred occasions for various national brands to undertake for experiential branding whereby brands not only engage with the masses but accomplish their respective long-term marketing objectives

Chennai media owners back GHMC move to remove illegal sites
Chennai media owners back GHMC move to remove illegal sites

By M4G Bureau - September 25, 2018

The media owners view this step as key to ushering in fair business practices, regulation of business, and declutter of the city landscape

Dentsu India bags strategic & creative mandate for Geojit Financial Services
Dentsu India bags strategic & creative mandate for Geojit Financial Services

By M4G Bureau - September 24, 2018

The agency will provide innovative approach and creative solutions to drive impactful media presence across their TG

Zenith wins the domestic mandate of Welspun India
Zenith wins the domestic mandate of Welspun India

By M4G Bureau - September 24, 2018

The mandate includes media investment and strategic partnership across media formats

UK’s Global acquires Primesight, Outdoor Plus from PE firms
UK’s Global acquires Primesight, Outdoor Plus from PE firms

By M4G Bureau - September 24, 2018

Media and entertainment group Global has entered the OOH sector with the simultaneous purchase of Primesight and Outdoor Plus

Concerns cited over SDMC market cluster media tender terms
Concerns cited over SDMC market cluster media tender terms

By Bhawana Anand - September 24, 2018

SDMC will look to favourably consider industry concerns

ALOOH to hold regional conference in Bogota, Colombia
ALOOH to hold regional conference in Bogota, Colombia

By M4G Bureau - September 22, 2018

The objective of the regional conference is to help the OOH firms in the Latin American region to forge cross-border partnerships, and share industry best practice

Kerala HC orders local bodies to root out illegal media on a war-footing
Kerala HC orders local bodies to root out illegal media on a war-footing

By M4G Bureau - September 21, 2018

The Court has observed that the media should be erected only in the specific locations permitted by the concerned local bodies

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