Vijaya Advertising acquires rights for Bangalore Metro lines
By VJ Media Bureau - December 18, 2013
The agency acquired sole rights for branding on the pillars and overhead panels (gantries) on the route 3 & 3a green line of the Bengaluru Namma Metro for a period of four years
Sinex Systems collaborates with Trix International
By VJ Media Bureau - December 17, 2013
Sinex has been appointed as the sole distributor of Triline products for the market of India and Sri Lanka.
Activation versus traditional OOH
By Bhawana Anand & Munmun Saha - December 12, 2013
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation replace traditional OOH? A few brands answer these questions as they share their take and experience in the area of activation.