Saturday, December 07, 2019

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OOH News

Telenor's fast route to success in India
Telenor's fast route to success in India

By Sounak Mitra, Business Standard, New Delhi - December 18, 2013

Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?

Vijaya Advertising acquires rights for Bangalore Metro lines
Vijaya Advertising acquires rights for Bangalore Metro lines

By VJ Media Bureau - December 18, 2013

The agency acquired sole rights for branding on the pillars and overhead panels (gantries) on the route 3 & 3a green line of the Bengaluru Namma Metro for a period of four years

Mahindra Bolero makes a mark with OOH!
Mahindra Bolero makes a mark with OOH!

By Nabamita Chatterjee - December 18, 2013

The brand's new campaign has been executed across 80+ towns involving more than 180 media options for a period of 45 days.

'We Chat' moves on with
'We Chat' moves on with"Out-of-Home” media

By MunmunSaha - December 18, 2013

The out-of-home campaign aims to attract mobile apps lover to download the application and stay connected with loved ones through various outdoor media in Mumbai.

Times Innovative Media wins Mumbai Metro rights
Times Innovative Media wins Mumbai Metro rights

By VJ Media Bureau - December 17, 2013

TIML acquires Mumbai Metro Line I under the Public Private Partnership

Sinex Systems collaborates with Trix International
Sinex Systems collaborates with Trix International

By VJ Media Bureau - December 17, 2013

Sinex has been appointed as the sole distributor of Triline products for the market of India and Sri Lanka.

Carat Fresh launches Rural Agency
Carat Fresh launches Rural Agency

By Nabamita Chatterjee - December 17, 2013

Carat Fresh Rural aims to have a network of 10,000 people and 100 rural experts, across 26 states, by mid-2015.

Kingfisher connects with a bang @ rock fest!
Kingfisher connects with a bang @ rock fest!

By VJ Media Bureau - December 13, 2013

The quest to create Kingfisher's Good Times continues with the World's First Beer Dispenser triggered by Head-banging.

Activation versus traditional OOH
Activation versus traditional OOH

By Bhawana Anand & Munmun Saha - December 12, 2013

Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation replace traditional OOH? A few brands answer these questions as they share their take and experience in the area of activation.

Vodafone rides high on LED displays for Pay Go
Vodafone rides high on LED displays for Pay Go

By Bhawana Anand - December 11, 2013

Bates CHI & Partners innovates with LED to capture the internet users.

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