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OOH News

 OAC 2013: Times OOH launches'Vade Mecum' handbook
OAC 2013: Times OOH launches'Vade Mecum' handbook

By VJ Media Bureau - July 06, 2013

The handbook'Vade Mecum' for out-of-home highlights various examples of innovation adding an extra edge to your business.

OAC 2013: Client seeks value for money
OAC 2013: Client seeks value for money

By VJ Media Bureau - July 06, 2013

The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise

 OAC 2013: Irene Revilla on the importance of Transit Media
OAC 2013: Irene Revilla on the importance of Transit Media

By VJ Media Bureau - July 06, 2013

With more megacities evolving in APAC and increased commute time, Irene Revilla, SVP Strategic Development, Posterscope - China gives more insight on how Transit Media can play a major role in overall advertising plan.

OAC 2013: It's time to go high on tech
OAC 2013: It's time to go high on tech

By VJ Media Bureau - July 06, 2013

Allan Hill, Founder and CEO, ODEX, highlighted the need for the Indian OOH industry to embrace new technology which would pave the way for faster and cost effective growth.

OAC 2013: Young Outdoorians get cracking at OAC 2013
OAC 2013: Young Outdoorians get cracking at OAC 2013

By VJ Media Bureau - July 06, 2013

As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative space.

OAC 2013: Fate of OOH on authority's hand
OAC 2013: Fate of OOH on authority's hand

By VJ Media Bureau - July 06, 2013

The session'short term tenure ke side effects' focussed on how media owners and authority should jointly discuss the tenure issues to overcome them.

OAC 2013: Designing OOH aesthetically
OAC 2013: Designing OOH aesthetically

By VJ Media Bureau - July 06, 2013

Torsten IIIgen shares how out-of-home may be constructed by increasing the attractiveness of the media

OAC 2013: Outdoor Advertising Convention (OAC) 2013 kicks off in Goa
OAC 2013: Outdoor Advertising Convention (OAC) 2013 kicks off in Goa

By VJ Media Bureau - July 05, 2013

The 9th edition of OAC 2013, a two-day event for the outdoor advertising fraternity was inaugurated at the Grand Hyatt, Goa.

OAC 2013: Devdutt Pattanaik talks on customization, the Indian way of doing business
OAC 2013: Devdutt Pattanaik talks on customization, the Indian way of doing business

By VJ Media Bureau - July 05, 2013

Devdutt Pattanaik, Author of Business Sutra, gave a lively presentation on the Indian Way of Leadership at the OAC 2013, the exciting one of its kind event for the OOH community inaugurated in Goa today.

OAC 2013: IOAA in process to sign MoU with AAAI
OAC 2013: IOAA in process to sign MoU with AAAI

By VJ Media Bureau - July 05, 2013

To develop an understanding and accept OOH as a medium of value, Indian Outdoor Advertising Association (IOAA) shares details on the proposed MoU with AAAI which is on the lines of IBF or INS.

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