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OOH News

Milestone Brandcom launches measurement matrix Milestone Optimizer
Milestone Brandcom launches measurement matrix Milestone Optimizer

By VJ Media Bureau - June 13, 2014

Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a holistic planning solution

Vodafone wraps Ahmedabad-Mumbai Shatabdi to showcase'faster, smarter' offerings
Vodafone wraps Ahmedabad-Mumbai Shatabdi to showcase'faster, smarter' offerings

By VJ Media Bureau - June 13, 2014

This branding initiative aims to promote Vodafone's high speed 3G data network, 3G dongle that provides data transfer speed of up to 21.1Mbps, and 3G mobile internet capabilities

Vodafone launches'Save Trees' campaign in Kolkata on World Environment Day
Vodafone launches'Save Trees' campaign in Kolkata on World Environment Day

By Nabamita Chatterjee - June 13, 2014

The innovative campaign is directed at Vodafone customers, encouraging them to switch to receiving phone e-bills and thereby save paper, and in turn, trees.

Cheil Worldwide SW Asia brings on board Arun Sharma as VP
Cheil Worldwide SW Asia brings on board Arun Sharma as VP

By Bhawana Anand - June 10, 2014

Sharma will work closely with Atishi Pradhan, Chief Strategy Officer, in creating brand opportunities to drive brand growth and experiences

OOH in Bihar & Jharkhand is economical & impactful: Uninor
OOH in Bihar & Jharkhand is economical & impactful: Uninor

By Bhawana Anand - June 09, 2014

Leading telecom brand Uninor finds the OOH medium an appropriate channel to communicate with their audience. The medium is economical and provides a local connect. Abdul Ejaz Azhar Jameel, Circle Business Head, Bihar & Jharkhand, Uninor, explains how this medium meets the brand's requirements. Here are the insights:

Milestone Media bags OOH mandate for Reliance Communications
Milestone Media bags OOH mandate for Reliance Communications

By VJ Media Bureau - June 05, 2014

7 specialist agencies had pitched for the mandate

Vodafone Superfan Junior contest gives 22 kids a feel of IPL turf
Vodafone Superfan Junior contest gives 22 kids a feel of IPL turf

By VJ Media Bureau - June 04, 2014

The telecom major tied up with Magic Bus NGO to give winners of the contest the opportunity to walk onto the field with the IPL cricketers

KMC street hoardings tender results under a cloud
KMC street hoardings tender results under a cloud

By VJ Media Bureau - June 04, 2014

Objections have been raised with KMC regarding the tendering process followed; one of the bid winners defends the KMC decision

Perk exhibits'Rip n Share' delight on OOH
Perk exhibits'Rip n Share' delight on OOH

By Bhawana Anand - June 03, 2014

Wallstreet, a division of Kinetic India, rolls out the innovative campaign

Vodafone innovates with'Choose Your Number'
Vodafone innovates with'Choose Your Number'

By Nabamita Chatterjee - June 03, 2014

The brand has used an eye-catching innovation in Kolkata to drive the campaign

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