Change rocks! The Hindu's OOH thumbs-up to Bangalore
By N Jayalakshmi - August 23, 2013
In a bid to woo the Bangalore market, leading newspaper brand'The Hindu' kicked off a 21-day outdoor campaign in the city on August 15, which celebrates change...read on
A dash of Bollywood masala to Wagh Bakri's brewing new campaign
By Nabamita Chatterjee - August 23, 2013
The brand has tied up with Balaji Motion Pictures for the promo of 'Once Upon a Time in Mumbai Dobaara' focusing on the Gujarat and Maharashtra markets.
ITC grabs eyeballs at Chennai's mega bus terminus
By VJ Media Bureau - August 20, 2013
The FMCG Major has launched their out of home campaign with 41 backlit units displaying ITC's Food brands at the Koyambedu bus terminus in Chennai, one of the busiest and largest bus terminuses in Asia which has a footfall of 4 lacks.
Neeru's Emporio adds a dash of style at Hyderabad Airport
By Nitya Gnanaolivu - August 14, 2013
Laqshya's Hyderabad team has executed an innovative OOH campaign at the Hyderabad International airport to project Neeru's as the city's premier traditional clothing brand.
Mediascope Publicitas OOH enters Delhi with mall rights
By VJ Media Bureau - August 08, 2013
The OOH agency won the sole marketing rights for all media formats available at two prominent malls
Artsy campaign sells resort projects in Shantiniketan
By Nabamita Chatterjee - August 08, 2013
Executed by ABC Advertising, the campaign has been rolled out in all the strategic locations of Kolkata which sold out 50% of the bungalows within 3 months of the promotion being launched.
An OOH tribute to the unsung heroes of advertising
By Nitya Gnanaolivu - August 05, 2013
A new campaign initiated by SSI Media P Ltd on the occasion of World Advertising Day celebrates the medium of advertising and the people behind it.