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OOH News

Uninor reinforces identity on I-day
Uninor reinforces identity on I-day

By Bhawana Anand - August 23, 2013

The telecom brand decorated billboards with 500 Tri color Balloons across Meerut and Barielly to connect with the spirit of Independence Day.

Change rocks! The Hindu's OOH thumbs-up to Bangalore
Change rocks! The Hindu's OOH thumbs-up to Bangalore

By N Jayalakshmi - August 23, 2013

In a bid to woo the Bangalore market, leading newspaper brand'The Hindu' kicked off a 21-day outdoor campaign in the city on August 15, which celebrates change...read on

A dash of Bollywood masala to Wagh Bakri's brewing new campaign
A dash of Bollywood masala to Wagh Bakri's brewing new campaign

By Nabamita Chatterjee - August 23, 2013

The brand has tied up with Balaji Motion Pictures for the promo of 'Once Upon a Time in Mumbai Dobaara' focusing on the Gujarat and Maharashtra markets.

'She' is the star in this SET show on OOH
'She' is the star in this SET show on OOH

By Bhawana Anand - August 21, 2013

Sony Television's new campaign is all about celebrating the power of women on OOH and through on-ground activities.

ITC grabs eyeballs at Chennai's mega bus terminus
ITC grabs eyeballs at Chennai's mega bus terminus

By VJ Media Bureau - August 20, 2013

The FMCG Major has launched their out of home campaign with 41 backlit units displaying ITC's Food brands at the Koyambedu bus terminus in Chennai, one of the busiest and largest bus terminuses in Asia which has a footfall of 4 lacks.

Bengal's OOH body to focus on  social work
Bengal's OOH body to focus on social work

By Nabamita Chatterjee - August 17, 2013

Outdoor Advertising Association of West Bengal aims to develop the rural infrastructure through CSR activities.

Neeru's Emporio adds a dash of style at Hyderabad Airport
Neeru's Emporio adds a dash of style at Hyderabad Airport

By Nitya Gnanaolivu - August 14, 2013

Laqshya's Hyderabad team has executed an innovative OOH campaign at the Hyderabad International airport to project Neeru's as the city's premier traditional clothing brand.

Mediascope Publicitas OOH enters Delhi with mall rights
Mediascope Publicitas OOH enters Delhi with mall rights

By VJ Media Bureau - August 08, 2013

The OOH agency won the sole marketing rights for all media formats available at two prominent malls

 Artsy campaign sells resort projects in Shantiniketan
Artsy campaign sells resort projects in Shantiniketan

By Nabamita Chatterjee - August 08, 2013

Executed by ABC Advertising, the campaign has been rolled out in all the strategic locations of Kolkata which sold out 50% of the bungalows within 3 months of the promotion being launched.

An OOH tribute to the unsung heroes of advertising
An OOH tribute to the unsung heroes of advertising

By Nitya Gnanaolivu - August 05, 2013

A new campaign initiated by SSI Media P Ltd on the occasion of World Advertising Day celebrates the medium of advertising and the people behind it.

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