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OOH News

Delhi Metro should extend exclusive, long-term ad rights: Industry leaders
Delhi Metro should extend exclusive, long-term ad rights: Industry leaders

By VJ Media Bureau - July 08, 2014

DMRC is preparing the ground for consolidation of OOH business in the Metro space, and is likely to give out ad rights for periods up to 10 years

OOH offers immense scope for innovation: Madhu S Datta
OOH offers immense scope for innovation: Madhu S Datta

By VJ Media Bureau - July 08, 2014

Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited to hoardings

10th OAC was very special: Sunder Hemrajani
10th OAC was very special: Sunder Hemrajani

By VJ Media Bureau - July 08, 2014

Sunder Hemrajani, MD, Times OOH, said in his concluding remarks that this year's convention was a big leap in terms of content and engagement

10th Outdoor Advertising Awards: Milestone Brandcom bags 15 metals, followed by Madison Out-Of-Home with 9
10th Outdoor Advertising Awards: Milestone Brandcom bags 15 metals, followed by Madison Out-Of-Home with 9

By VJ Media Bureau - July 07, 2014

In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5 each

Young Outdoorians vie for top honours at OAC
Young Outdoorians vie for top honours at OAC

By VJ Media Bureau - July 05, 2014

The outdoor advertising contest for young OOH professionals is underway; results to be declared on Day 2

Adscreen Networks are growing: Peter Livesey
Adscreen Networks are growing: Peter Livesey

By VJ Media Bureau - July 05, 2014

The various new formats that have been added to this category include glass-free 3D application, augmented reality, multi-view capacity and textured touch

DOOH connects with people on the move: Rajan Mehta
DOOH connects with people on the move: Rajan Mehta

By VJ Media Bureau - July 05, 2014

The technical knowledge about DOOH and its consciousness among the media players will help the industry grow

OOH should experiment with new ideas: Padhi & Upputuru
OOH should experiment with new ideas: Padhi & Upputuru

By VJ Media Bureau - July 05, 2014

The Out-of-Home platform is social and perhaps the oldest form of social media, say Santosh Padhi & Emmanuel Upputuru

Leaders debate pros & cons of media owner-cum-agency business
Leaders debate pros & cons of media owner-cum-agency business

By VJ Media Bureau - July 05, 2014

Session was moderated by Sam Balsara, Chairman & MD, Madison World, and addressed by Alok Jalan, Managing Director, Laqshya Media Group, Bhavana Mittal, Head of Media, Indian Sub-Continent, CBS Global Media, GSK, Armino Ribeiro, CEO, Madison OOH Media Group, and Raj Mohanty, Vice President, Kinetic Worldwide India

10TH Outdoor Advertising Convention begins today
10TH Outdoor Advertising Convention begins today

By VJ Media Bureau - July 04, 2014

OAC 2014 gets underway at Grand Hyatt, Goa

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