OOH News
Skechers appoints Leo Burnett India as creative agency
By M4G Bureau - January 28, 2019
Leo Burnett India's Mumbai branch will look after the account
Proactive In and Out bags bus media rights in Delhi, Indore and Kolhapur
By Shradha Mishra - January 28, 2019
The rights, allotted for 5 years, cover 200 sqft of media space including side and back panels on more than 3000 buses
Bangalore OOH policy stalled due to technical issues
By Bhawana Anand - January 28, 2019
Rework on the technical issues is expected to delay the final policy implementation, as also the appointment of new Judge
‘Transparency, automation will drive OOH growth in Malaysia’
By M4G Bureau - January 25, 2019
59 billboard owners deliberate upon the ways to grow the OOH business
DTC invites bids for bus wrap rights
By M4G Bureau - January 25, 2019
The rights will be awarded on 1,157 buses linked to 10 depots
Pioneer Publicity bags co-branding rights at 6 DMRC stations
By M4G Bureau - January 24, 2019
Jagran Engage, Explomedia, Media 24x7, and Ayan Media have also won the rights at select DMRC stations
L&K Saatchi & Saatchi to handle global communications mandate of Rotimatic
By M4G Bureau - January 23, 2019
The brand from Zimplistic has unveiled its digital promotion titled ‘togetherness and rotis’ that will be complemented by outdoor, television, print and digital media campaign
Sapphire Media Services adorns new identity
By Bhawana Anand - January 23, 2019
The new logo reflects the broadening horizons of their business
OOH not quite there on NMRC Aqua Line
By Bhawana Anand - January 22, 2019
OOH firms lukewarm to media opportunities on this soon-to-be-operational Metro network
Havas Group India hires Mayur Hola as NCD
By M4G Bureau - January 21, 2019
Hola replaces Nima Namchu, who moved on from the agency in November last year
