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OOH News

 Hindustan Times launches'Your Gurgaon, Your Voice' campaign
Hindustan Times launches'Your Gurgaon, Your Voice' campaign

By VJ Media Bureau - June 29, 2013

DDB MudraMax creates a high decibel OOH campaign by using unipoles, traffic signals, metro pillar panels and wall wraps to amplify the tagline - "Your Gurgaon, Your Voice”.

 OAC 2013: The'Young Outdoorians' challenge
OAC 2013: The'Young Outdoorians' challenge

By VJ Media Bureau - June 28, 2013

Outdoor Advertising Convention 2013 will provide a platform for'New kids on the OOH block' to bring out their fresh, young and innovative ideas, where winning teams will get exciting cash prizes and more.

 OAC 2013: Devdutt Pattanaik on the
OAC 2013: Devdutt Pattanaik on the"Indian Way of Leadership”

By VJ Media Bureau - June 28, 2013

Devdutt Pattanaik, Author-Business Sutra, brings a fresh perspective to leadership, entrepreneurship, governance, management at OAC 2013, Goa.

OAC 2013: Irene Revilla shares views on'Transit Media: Challenges & opportunities'
OAC 2013: Irene Revilla shares views on'Transit Media: Challenges & opportunities'

By VJ Media Bureau - June 28, 2013

Irene Revilla, SVP Strategic Development - Posterscope-China, shares her expertise at the OAC 2013 on Transit Media, the challenges it faces and the scope of opportunities.

ABP's high decibel OOH show
ABP's high decibel OOH show

By Bhawana Anand - June 26, 2013

ABP News channel along with their OOH agency Milestone Brandcom rolled out an empowering campaign to establish the brand identity. The highly visible campaign became the talk of the town and also the debate show of the channel'Maha-Behas'.

Madison Media wins Raymond Group Media AOR
Madison Media wins Raymond Group Media AOR

By VJ Media Bureau - June 24, 2013

Madison would be responsible for the entire media mandate for all Raymond group brands, including Digital and OOH.

  RoshanSpace announces OOH creative & innovation wing
RoshanSpace announces OOH creative & innovation wing

By VJ Media Bureau - June 22, 2013

With the new OOH media creative and innovation arm, RoshanSpace aims to offer unique individuality and clutter breaking perspective for its clientele.

OAC 2013:
OAC 2013:"Sharing Responsibility - Is client playing its part?”

By - June 22, 2013

How do brands leverage the OOH medium? With only the briefs or are they really play their part in OOH industry. Get the answers from brands marketers itself at OAC 2013.

 OAC 2013: Is Activation a threat to Traditional OOH?
OAC 2013: Is Activation a threat to Traditional OOH?

By - June 21, 2013

Is activation going to a next big thing? Find out more at the session on"Is Activation a threat to Traditional OOH?” at Outdoor Advertising Convention (OAC) 2013, Goa.

The 'Why' and 'How' behind Mushrooming specialist agencies
The 'Why' and 'How' behind Mushrooming specialist agencies

By Reena Mehta - June 21, 2013

Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in an analytical mood to reason out this trend and suggest the way forward.

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