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OOH News

 Outdoor Advertising Awards '13: A battle of wits and creativity
Outdoor Advertising Awards '13: A battle of wits and creativity

By VJ Media Bureau - July 07, 2013

It was a night studded with glamour, humour and competitive bonhomie as creative honchos slugged it out vying for the much coveted Outdoor Advertising Awards (OAA) 2013.

Outdoor Advertising Awards '13: A battle of wits and creativity
Outdoor Advertising Awards '13: A battle of wits and creativity

By VJ Media Bureau - July 07, 2013

It was a night studded with glamour, humour and competitive bonhomie as creative honchos slugged it out vying for the much coveted Outdoor Advertising Awards (OAA) 2013.

OAC 2013: King F. Lai throws light on key growth factors of OOH
OAC 2013: King F. Lai throws light on key growth factors of OOH

By Nabamita Chatterjee - July 06, 2013

Consolidation, infrastructure, investment & digital OOH are the major areas which would help the specialist agencies in Asia to overcome the challenges and turn them into opportunities.

OAC 2013: Sam Balsara: Know your strength & weaknesses
OAC 2013: Sam Balsara: Know your strength & weaknesses

By Nabamita Chatterjee - July 06, 2013

Integrity, transparency & professionalism would ultimately help the specialist agencies to get rid of the traders' trademark in the industry.

OAC 2013: Activation will have its own role to play
OAC 2013: Activation will have its own role to play

By VJ Media Bureau - July 06, 2013

Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.

 OAC 2013: Times OOH launches'Vade Mecum' handbook
OAC 2013: Times OOH launches'Vade Mecum' handbook

By VJ Media Bureau - July 06, 2013

The handbook'Vade Mecum' for out-of-home highlights various examples of innovation adding an extra edge to your business.

OAC 2013: Client seeks value for money
OAC 2013: Client seeks value for money

By VJ Media Bureau - July 06, 2013

The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise

 OAC 2013: Irene Revilla on the importance of Transit Media
OAC 2013: Irene Revilla on the importance of Transit Media

By VJ Media Bureau - July 06, 2013

With more megacities evolving in APAC and increased commute time, Irene Revilla, SVP Strategic Development, Posterscope - China gives more insight on how Transit Media can play a major role in overall advertising plan.

OAC 2013: It's time to go high on tech
OAC 2013: It's time to go high on tech

By VJ Media Bureau - July 06, 2013

Allan Hill, Founder and CEO, ODEX, highlighted the need for the Indian OOH industry to embrace new technology which would pave the way for faster and cost effective growth.

OAC 2013: Young Outdoorians get cracking at OAC 2013
OAC 2013: Young Outdoorians get cracking at OAC 2013

By VJ Media Bureau - July 06, 2013

As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative space.

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