Friday, February 22, 2019

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OOH News

Uninor goes innovative with
Uninor goes innovative with"Jodi Zabardast”

By Nabamita Chatterjee - March 19, 2013

Executed by Storyboard Brandcom, Uninor created a buzz in the outdoor market of Patna for their new service plan which surely grabbed the attention of its TG.

Star Plus and DDB MudraMax initiate door knock programs
Star Plus and DDB MudraMax initiate door knock programs

By Bhawana Anand - March 18, 2013

The activity was live for 15 days, which saw the participation of around 152 women per society.

Transit Media is on growth: FICCI-KPMG report
Transit Media is on growth: FICCI-KPMG report

By VJ Media Bureau - March 14, 2013

The Indian M&E industry grew from INR 728 billion in 2011 to INR 820 billion in 2012, registering an overall growth of 12.6 percent.

 RC&M ventures into Rural Bangladesh, initiates campaign for M&M
RC&M ventures into Rural Bangladesh, initiates campaign for M&M

By VJ Media Bureau - March 14, 2013

The agency carried out the first leg of the campaign'Mileage ka Master' for Mahindra & Mahindra, reaching about 65 villages of Bangladesh to over 5000 farmers & non-farmers.

New Décor Possibilities brought alive by HP Sign & Display Technology
New Décor Possibilities brought alive by HP Sign & Display Technology

By VJ Media Bureau - March 11, 2013

With home owners and organizations becoming more environmental conscious, HP foresees increasing demand for the environment-friendly digital printing.

DDB crowned Creative Network of the Year 2012
DDB crowned Creative Network of the Year 2012

By VJ Media Bureau - March 07, 2013

The win comes hot on the heels of DDB's strong performance at the Regional Agency of the Year Awards, which took place in December last year.

Prakash Arts bags'Bangalore Cantonment' tender
Prakash Arts bags'Bangalore Cantonment' tender

By VJ Media Bureau - March 06, 2013

The media owner will have an approximate space of 40,000 sq. ft as display area

Sampark bags rights for Kolkata's AC Metro Railways
Sampark bags rights for Kolkata's AC Metro Railways

By VJ Media Bureau - March 06, 2013

The new AC Rakes will be branded with fleet graphics lasting for longer period of time by effectively communicating the brand messages to the target audience.

Nokia rings in a smart campaign for Lumia 920
Nokia rings in a smart campaign for Lumia 920

By Bhawana Anand - March 06, 2013

In association with Lintas Initiative, Nokia cashed in on the outdoor medium to position its Lumia 920 cell phone as the'Most Innovative Smartphone.'

Experiential Marketing- a new ingredient in OOH
Experiential Marketing- a new ingredient in OOH

By Bhawana Anand - March 04, 2013

From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.

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