OOH News
Casio India assigns creative duties to L&K Saatchi & Saatchi
By M4G Bureau - June 11, 2019
The agency will be managing Casio India’s integrated communications mandate for the entire watches’ portfolio
Kanpur OOH players sceptical of Nagar Nigam’s response to court order stalling levy of advertisement tax
By Bhawana Anand - June 11, 2019
The local body has apparently set up an in-house committee to explore alternative ways to levy additional fees on outdoor media in the city
PUMA signs Indian footballer Gurpreet Singh Sandhu as new face
By M4G Bureau - June 10, 2019
Joining the extensive list of world class athletes, Gurpreet will be the face of PUMA football in India
Lloyd Mathias to Chair OAA 2019 Jury
By M4G Bureau - June 10, 2019
Lloyd has held senior leadership roles in sales, marketing & business development in Fortune 500 companies
Abhishek Shah to head marketing at BharatPe
By M4G Bureau - June 10, 2019
Abhishek Shah, former marketing leader at IKEA India, has joined BharatPe as the Marketing Head
Kerala Tourism ropes in The Social Street for Champions’ Boat League
By M4G Bureau - June 07, 2019
E-Factor Entertainment agency is also a part of the official agency consortium given the branding, promotions, marketing and revenue generation activities mandate for five-years
Bengaluru large format OOH business hits an air pocket
By Bhawana Anand - June 06, 2019
BBMP told to revise the draft ‘Outdoor Signage and Public Messaging bylaws 2018’; no relief to large format media operators in the city
Hamam Waterproof Saree campaign is the only Indian shortlisted entry at Cannes Lions 2019
By M4G Bureau - June 06, 2019
Unilever Hamam’s Hamam Waterproof Saree campaign has been shortlisted in the category ‘Glass: The Lion For Change’
Transfer of BMC’s Nidhi Choudhari may further delay OOH policy implementation
By M4G Bureau - June 05, 2019
The Ex- Deputy Municipal Commissioner of Brihanmumbai Municipal Corporation (BMC), has been transferred following a twitter controversy
Xiaomi takes on OnePlus in OOH, twitter battlefield
By M4G Bureau - June 05, 2019
Xiaomi has strategically placed its hoarding announcing the launch of its new smartphone right next to the OnePlus 7 campaign with a clever jibe
