Wednesday, March 20, 2019

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OOH News

Prem Shankar Jha aims to double North Delhi MC ad revenues
Prem Shankar Jha aims to double North Delhi MC ad revenues

By Bhawana Anand - March 13, 2019

In his additional role, every effort will be directed to root out unauthorized media in the north zone of the city, as also introduce standard formats

Ranjeev Vij joins Ogilvy Delhi as Managing Partner
Ranjeev Vij joins Ogilvy Delhi as Managing Partner

By M4G Bureau - March 12, 2019

He will be responsible for the running of the Delhi office operations along with recently appointed Managing Partner, Amarinder Butalia

KRSTC invites bids for ad rights on 15 Volvo city buses
KRSTC invites bids for ad rights on 15 Volvo city buses

By Ria Banerjee - March 12, 2019

The contract will be awarded for a period of 3 years

Stationary brand Youva launches 360 degree marketing campaign
Stationary brand Youva launches 360 degree marketing campaign

By M4G Bureau - March 11, 2019

Starting with TVC, the brand has planned various multi-channel marketing and promotional activities

With metrics, transit media can deliver big
With metrics, transit media can deliver big

By M4G Bureau - March 11, 2019

Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan

EC sets down OOH display norms for political campaigns
EC sets down OOH display norms for political campaigns

By Bhawana Anand - March 11, 2019

The Election Commission has urged the use of eco–friendly materials and banned featuring any images of serving defence personnel in the OOH displays

Karnataka HC calls for new ad bylaws to be enforced expeditiously
Karnataka HC calls for new ad bylaws to be enforced expeditiously

By Ria Banerjee - March 11, 2019

Approval being delayed by the issue of GST on ad tax

Signpost India rolls out bicycle sharing project to help underprivileged women
Signpost India rolls out bicycle sharing project to help underprivileged women

By M4G Bureau - March 08, 2019

The bicycle sharing project helps women of Thane socially and economically

Havas Media makes new appointments as part of enhanced media strategy
Havas Media makes new appointments as part of enhanced media strategy

By M4G Bureau - March 08, 2019

The group appoints Thomas Minc as MD - Global Strategy and Ellen Zaleski as MD - Global Insights

KineticX partners with environmental media start-up Pluvo
KineticX partners with environmental media start-up Pluvo

By M4G Bureau - March 08, 2019

The agency’s clients will advertise on Pluvo’s unique air-purifying advertising inventory in London

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