Friday, November 22, 2019

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OOH News

Tata Mutual Fund to launch ‘Take the Blur’ campaign on OOH
Tata Mutual Fund to launch ‘Take the Blur’ campaign on OOH

By M4G Bureau - November 15, 2019

The campaign has a universal appeal across language, age, gender, location and also to all types investors

‘Groundwork must for mall activations’
‘Groundwork must for mall activations’

By Pray Jani - November 14, 2019

Panellists highlighted the benefits of mall activation along with the importance of data at the ‘The Activation Venues Forum 2019’ event

HC tells BBMP to remove hoarding structures in Bengaluru
HC tells BBMP to remove hoarding structures in Bengaluru

By Bhawana Anand - November 14, 2019

Meanwhile, introduction of Bengaluru Mahanagara Palike Advertisement Rules 2019 inordinately delayed

Rioconn bags creative mandate for Colors Gujarati & Colors Gujarati Cinema
Rioconn bags creative mandate for Colors Gujarati & Colors Gujarati Cinema

By M4G Bureau - November 13, 2019

“The tip of the iceberg, distinctive and diverse ideas, and a unique approach towards designs will get us a high recall and reach.” says Vishal Sharma, Marketing Head, Colors Gujarati

Chandigarh UT Administration notifies sharp increase in outdoor ad fee
Chandigarh UT Administration notifies sharp increase in outdoor ad fee

By M4G Bureau - November 13, 2019

The notification includes new rates for digital display and transit advertising

Voot Kids charts out extensive plans for promotion
Voot Kids charts out extensive plans for promotion

By Pray Jani - November 13, 2019

The new OTT platform for Kids will have presence across all advertising platforms including OOH

Biswa Bangla uses muslin sarees as display banners at Kolkata International Airport for promotions
Biswa Bangla uses muslin sarees as display banners at Kolkata International Airport for promotions

By Ria Banerjee - November 13, 2019

Aiming to revive the lost ancient handicraft, 10ft x 3ft muslin sarees of Biswa Bangla, Department of Micro, Small and Medium Enterprises and Textiles of the Government of West Bengal were hung spreading season’s greetings

OOH goes green-friendly, Raj Outdoor shows how
OOH goes green-friendly, Raj Outdoor shows how

By Bhawana Anand - November 13, 2019

The regional media owner, instead of cutting down trees located near the site, includes them in the advertising structure in Jamshedpur

PVR Cinemas unveils 12- Screen Superplex in Dwarka Vegas Mall
PVR Cinemas unveils 12- Screen Superplex in Dwarka Vegas Mall

By Pray Jani - November 12, 2019

New ambient advertising possibilities brought to Dwarka with the 12-screen superplex hoping to bring high footfall

NGT reiterates the green imperative, but political parties not inclined to use alternative outdoor display media
NGT reiterates the green imperative, but political parties not inclined to use alternative outdoor display media

By M4G Bureau - November 12, 2019

Alternative OOH media materials were barely used in the campaigns ahead of Maharashtra, Haryana assembly elections

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