OOH News
Pioneer Publicity bags media rights for 1.2 km long DMRC FOB
By Bhawana Anand - September 04, 2019
The longest DMRC walk-though to have 50 backlit signages for display; media to be available from this October
UTI MF partners with Resulticks for Omnichannel Customer Engagement Initiatives
By M4G Bureau - September 04, 2019
A leading financial services institution chooses Resulticks to enable secure, integrated B2B and B2C communications that are individualized and delivered at scale
PVC flex a no-go in Kerala, govt permits only recyclable media for advertising and publicity
By Bhawana Anand - September 03, 2019
Awareness building key to going green at full scale
IOC in co-branding deal with DMRC
By Bhawana Anand - September 03, 2019
The deal has been signed DMRC for co-branding of Bata Chowk metro station, inaugurated on the occasion of the 60th anniversary of Indian Oil Corporation
Ambient brings Artificial Intelligence to Cinema Buying
By M4G Bureau - August 30, 2019
Ambit Analyser tool has been revamped & upgraded with the data for over 10,000 screens across metros, mini metros and tier 2 cities
Dentsu India brings Siddharth S & Rigved Sarkar on board
By M4G Bureau - August 30, 2019
Both creative masters Siddharth & Rigved will further strengthen Dentsu India’s creative vision with their creative skills
Smart city project, Metro rail not likely to buoy Ahmedabad OOH business sentiment
By Pray Jani - August 29, 2019
OOH operators in the city fear the city transit infra expansion will instead undermine the existing roadside formats
Sunny Oil’s new brand recipe includes OOH
By M4G Bureau - August 29, 2019
Called “Life Aapki, Recipe Aapki” campaign, the brand is set to reach out to the masses with OOH medium and offline activations
MCGM new draft ad policy in a limbo still
By Pray Jani - August 28, 2019
The draft policy is being internally discussed, but no headway yet on finalisation of the draft provisions
Cadbury Dairy Milk Silk ropes in Kartik Aaryan
By M4G Bureau - August 28, 2019
The association is an endeavour to further strengthen brand’s connection with youth
