OOH News
FSSAI issues draft regulations to curb promotion of HFSS foods near schools
By Pray Jani - November 18, 2019
The proposal to ban advertisement of foods high in fat, salt and sugar and fast foods inside and within 50 meters of schools has been drafted and will soon be in action
MCGM bullish on DOOH but no clarity on traffic deptt permissions
By M4G Bureau - November 15, 2019
Even as the industry expectantly waits for the release of the new MCGM ad policy, it is not clear if DOOH media will get the traffic deptt’s nod all too easily
Tata Mutual Fund to launch ‘Take the Blur’ campaign on OOH
By M4G Bureau - November 15, 2019
The campaign has a universal appeal across language, age, gender, location and also to all types investors
‘Groundwork must for mall activations’
By Pray Jani - November 14, 2019
Panellists highlighted the benefits of mall activation along with the importance of data at the ‘The Activation Venues Forum 2019’ event
HC tells BBMP to remove hoarding structures in Bengaluru
By Bhawana Anand - November 14, 2019
Meanwhile, introduction of Bengaluru Mahanagara Palike Advertisement Rules 2019 inordinately delayed
Rioconn bags creative mandate for Colors Gujarati & Colors Gujarati Cinema
By M4G Bureau - November 13, 2019
“The tip of the iceberg, distinctive and diverse ideas, and a unique approach towards designs will get us a high recall and reach.” says Vishal Sharma, Marketing Head, Colors Gujarati
Chandigarh UT Administration notifies sharp increase in outdoor ad fee
By M4G Bureau - November 13, 2019
The notification includes new rates for digital display and transit advertising
Voot Kids charts out extensive plans for promotion
By Pray Jani - November 13, 2019
The new OTT platform for Kids will have presence across all advertising platforms including OOH
Biswa Bangla uses muslin sarees as display banners at Kolkata International Airport for promotions
By Ria Banerjee - November 13, 2019
Aiming to revive the lost ancient handicraft, 10ft x 3ft muslin sarees of Biswa Bangla, Department of Micro, Small and Medium Enterprises and Textiles of the Government of West Bengal were hung spreading season’s greetings
OOH goes green-friendly, Raj Outdoor shows how
By Bhawana Anand - November 13, 2019
The regional media owner, instead of cutting down trees located near the site, includes them in the advertising structure in Jamshedpur
