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OOH News

Duracell awards global media mandate to Mediacom
Duracell awards global media mandate to Mediacom

By M4G Bureau - May 14, 2020

The win covers 32 markets, including the US, UK and China

TikTok appoints Ashok A Cherian as Marketing Head for India
TikTok appoints Ashok A Cherian as Marketing Head for India

By M4G Bureau - May 14, 2020

With two decades of experience, he will spearhead the brand strategy and marketing initiatives for the entertainment app

JCDecaux to install hand sanitiser dispensers on public utilities in Paris
JCDecaux to install hand sanitiser dispensers on public utilities in Paris

By M4G Bureau - May 14, 2020

The City of Paris has asked the OOH firm to equip bus shelters & automatic public toilets with hand sanitiser dispensers

RDN at Bengaluru City Station greets passengers with Covid prevention messages
RDN at Bengaluru City Station greets passengers with Covid prevention messages

By Rajiv Raghunath - May 13, 2020

Sharma Srishti Synergy, operator of RDN in Bengaluru rail division, managed the public messaging before the first train from Bengaluru to New Delhi left the station

Ninja Media Creations launches data-monitoring software
Ninja Media Creations launches data-monitoring software

By Pray Jani - May 13, 2020

The software will provide data insights for a railway audio advertising campaign

Zero Degree, K3A launch  Outdoor Social Awareness Creative Campaign (OSACC) contest
Zero Degree, K3A launch Outdoor Social Awareness Creative Campaign (OSACC) contest

By Ria Banerjee - May 13, 2020

Winners of the contest will have their creatives displayed on Kochi Metro pillar media, apart from getting cash prizes

OOH, BTL, digital in combo will deliver the goods in rural markets: Rajesh Radhakrishnan
OOH, BTL, digital in combo will deliver the goods in rural markets: Rajesh Radhakrishnan

By Pray Jani - May 13, 2020

Vritti Solutions is also helping dovetail brand initiatives with CSR engagements

‘We’re looking at optimising screen time, keeping content fresh’
‘We’re looking at optimising screen time, keeping content fresh’

By Bhawana Anand - May 12, 2020

dRSTi Communications Founder Mohith Manjunath talks about the new norms that will govern corporate workplaces and how media can be best employed for brand & public messaging

GDX Studios launches Certified Health and Safety Initiative for  Experiential Marketing Industry
GDX Studios launches Certified Health and Safety Initiative for Experiential Marketing Industry

By M4G Bureau - May 12, 2020

Experiential marketing company introduces “GDXtra Care” to ensure the safest environments possible for social gatherings

GoHoardings: Driving transition from Offline to Online
GoHoardings: Driving transition from Offline to Online

By M4G Bureau - May 12, 2020

The start-up that was launched 4 years ago targets Tier I & II markets where site occupancy is usually in the range of 60%-65%

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