‘OOH offers choices for media format’: Muralidharan

In the 15th edition of Outdoor Advertising Convention 2019, Muralidharan, Regional Manager (Marketing) of LIC's Western Zone spoke on the topic of 'What Makes OOH a Trusted Customer Influence’ where he pointed out that the OOH medium is better than its counterparts with the ability to offer a choice of creatives and media.

Speaking on the prominence of OOH platform and its diverse advantages, Muralidharan added that OOH is a major advertising platform for LIC brand. From Metro station branding to rural wall paintings, LIC has been employing OOH strategies for the longest time. He also added that LIC was the first player to do train wraps in Delhi & Chennai.

Muralidharan explained that the OOH medium is expanding beyond the metro cities which makes the task for OOH professionals’ way more critical as they need to constantly engage customers with more effective and unique ideas.

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