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Home » OOH News » OOH leaders draw up growth agenda for TN OOH business
OOH leaders draw up growth agenda for TN OOH business

By VJ Media Bureau - May 11, 2015

Delegates at the Tamil Nadu Talks OOH! Conference participated in group discussions to come up with recommendations to'Re-Energise Tamil Nadu OOH Industry Growth Engine'

Delegates at the Tamil Nadu Talks OOH! Conference participated in group discussions to come up with recommendations to'Re-Energise Tamil Nadu OOH Industry Growth Engine'. The recommendations put forth were:

  • OOH media firms in Chennai & ROTN should form a truly representative industry body that can represent the industry's causes and concerns.
                o    Such a body can also represent the industry's expectations from PPP projects.

  • Billboards are necessary for OOH business. Government could erect the billboards and auction them to OOH firms, like it is done by Railways.
               o    It would be a win-win proposition for both government and industry.

  • OOH firms in Chennai & ROTN should plan for roadshows in other metros to showcase the OOH opportunities in the state.

  • OOH firms in the region should plan for higher participation in forums and events like Outdoor Advertising Convention (OAC).

               o    This will give Tamil Nadu market an exposure to the outside market and vice versa


  • Government should increase the tenure of projects contracted through open tenders to help OOH firms get better returns on investments.

  • Standardise media sizes in Tamil Nadu market.

  • Media owners should invest a part of their revenue toward improving the media quality.

  • Set a minimum campaign period of 15 days to help media owners augment their revenues. Media owners can then give back something to the market.

  • Capture traffic count of different junctions of Chennai and rest of Tamil Nadu.

  • Initiate a process to update the Tamil Nadu OOH industry on new media trends in the market.
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