OOH campaigns increase viewership on social media for PETA India
By Bhawana Anand - July 29, 2020
The animal rights organization has launched campaigns on leather, Indian dairy industry and veganism
OOH medium seems to have greatly benefitted People for the Ethical Treatment of Animals (PETA) India, country’s animal rights organization considering it as a key communication channel with impactful outcome.
Radhika, Campaign Coordinator, PETA India, shared that after the organization launched OOH campaigns on leather and dairy industry in India, there has been a 530% rise in views of video which exposes cruelty to animals for getting leather and 1000% increase in the viewership of video that discloses the business of Indian dairy industry, posted on their social media handles.
“These OOH campaigns have triggered conversations on social media and increasing searches on the internet”, Radhika said.
The organization has been strategically selecting the outdoor media to promote veganism using various modes of communication targeting masses.
Currently, it has initiated another campaign in association with The Media Ant on the occasion of Raksha Bandhan asking people to ‘go leather free’.