OOH blockbusters from Movies Now

English movie channel Movies Now, has lined up an array of super hits for its viewers and to communicate the same to the audience, the brand  has rolled out a 360 degree marketing initiative wherein the OOH medium plays a vital role. The outdoor campaign has been rolled out across 8 metros on over 200+ high visibility OOH units comprising Billboards, Mall Media, Mobile Vans, Metro branding, Office branding and innovations which are splashed across.
 
The campaign showcases some thrilling stills from blockbusters such as Star Wars, Shaolin Line etc.
 

Ajay Trigunayat, CEO -- English Channels, Times Television Network said, "In a span of only three years, Movies Now has successfully taken the category by storm. Movies Now has repeatedly proved that it is The Destination for high adrenaline and heart pumping blockbusters. The upcoming line-up in the month of March & April will never get repeated in the English Movie Channel category, given the amalgamation of all the excellent box-office franchises being showcased one after the other. With the launch of our new pan India integrated promotional campaign, Movies Now will engage with its viewers through different mediums. This campaign will help us to amplify the overdose of blockbusters across media. OOH is going to spearhead the campaign and we have activated OOH media on a large scale across all the metros which will be supported by Print, On-Air activations, Social media and PR.”
 
The channel has also taken consumer engagement to another level on - air and on social media with mega contests. For example, it is offering viewers a chance to fly 2 winners to the Harry Potter World in USA and all they have to do is watch their favorite Harry Potter movies.