OAC to make its debut in Delhi NCR on June 17-18, 2016

The 12th edition of the Outdoor Advertising Convention (OAC) will be held at the Hotel Grand Hyatt in Gurgaon during June 17-18 this year. The annual convention, India's foremost OOH industry platform for knowledge sharing, business-to-business meetings, and exhibition of digital technologies, media and materials -- will be conducted for the very first time in the Delhi National Capital Region (NCR).

In recognition of OAC's debut in Delhi NCR, which is one of the most important OOH markets in the country, leading OOH firm Pioneer Publicity has taken up the presenting sponsorship of the two-day event. Pioneer Publicity has had a very close association with OAC down the years, as a sponsor of the event and through active participation in the Convention. Commenting on the decision to take up the presenting sponsorship of OAC 2016, Sunil Vasudeva, Managing Director, Pioneer Publicity, said, "We have been closely associated with OAC since its very inception. This year as the Convention is being organised in Delhi NCR, we felt it was prudent to take up the presenting sponsorship of the event and ensure its grand success. Delhi NCR is an extremely vibrant OOH market. This Convention will help the OOH industry to establish deeper engagements with all concerned stakeholders leading to accelerated OOH industry growth.”

The two-day Convention will be addressed by global OOH leaders, highly acclaimed brand marketers, planners, government officials, and accomplished creative professionals.

Keeping in view the next growth opportunities for OOH business, OAC 2016 will maintain laser focus on themes, such as, innovative ways to increase OOH share of advertising spends, use of cost-effective interactive technologies & sensors to deliver impactful OOH experiences, re-defining role of OOH in smart cities, what's next in the transit OOH media segment, etc.

Prakash Arts, one of the biggest OOH media owning firms in the southern region, has reinforced its much valued support to OAC by taking up the Associate Sponsorship of OAC 2016. What is truly noteworthy is that Prakash Arts has taken up this Sponsorship of OAC for the tenth year in a row.

Speaking about the firm's unalloyed support for the annual Convention, C D V Subbarao, CEO & Director of Prakash Arts, said, "OAC is a flagship event for the Indian OOH industry. The Convention brings media owners, specialist agencies, brand marketers, and various suppliers under a single roof to discuss and deliberate upon the factors that will augment the industry's business prospects. At each edition we have also had the opportunity to listen to global OOH experts. Knowledge is fundamental to doing business and OAC is a solid platform for knowledge sharing with respect to OOH business. Hence, we have extended our unequivocal support to this important event.”

Subbarao expressed hope that the Convention will direct attention on the best practices that may be adopted by OOH players, while also furthering the imperative of self-regulation.