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OAA 2017 winners awarded

By M4G Bureau - July 31, 2017

26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra Group won 6. Posterscope, Rapport Outdoor Advertising, Atin Promotions & Advertising, and Tribes Communication won 3 each.


The Outdoor Advertising Awards (OAA) 2017 show, held at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai on July 29 evening, turned the spotlight on the best works that were executed on the Indian OOH landscape during the period April 1, 2016 to March 31, 2017. At the well-attended show, the OAA 2017 metals were given away to the winners of the contest in different categories.

26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra Group won 6. Posterscope, Rapport Outdoor Advertising, Atin Promotions & Advertising, and Tribes Communication won 3 each. 52 metals were awarded in all.

Under the Brand Categories, DDB Mudra Group won the Bronze for the ‘PNBHFL PNB Housing Finance Ltd’ entry in the ‘Financial Services’ sub-category. There were no Gold and Silver winners in this sub-category.

There were no winners in the ‘Telecom’ sub-category.

In the ‘Media & Entertainment’ sub-category, two Silvers were given away – the first went to Dainik Bhaskar for the entry ‘Bhaskarmay Simhastha: A brand makes its mark at world's largest congregation Dainik Bhaskar’, and the second went to DDB Mudra Group for the ‘Dil Hai Hindustani Star Plus’ entry. There were no Gold and Bronze winners in this sub-category.

In the ‘Automotive’ sub-category, Madison OOH walked away with the Gold for the entry ‘Whatever it Takes and More – Tata Motors – Hexa’. There were no Silver and Bronze winners in this sub-category.

In the ‘FMCG’ sub-category, the Silver went to Rapport Outdoor Advertising for the ‘First ever Geo-Fencing experience in OOH Fair & Lovely Powder Cream Launch’ entry.
Posterscope picked 2 Bronzes, for the ‘Frooti Fizz - Optical OOH ! Frooti’ and ‘Mahapack On the Go! Cadbury Dairy Milk’ entries. There was no Gold winner in this sub-category.

In the Consumer Durables sub-category, the Bronze went to Madison OOH for the ‘Not too hot. Not too cold. Precision cooling…your way! Bluestar’ entry. There were no Gold and Silver winners in this sub-category.

In the ‘Real Estate & Construction’ sub-category, Madison OOH won the Silver for the ‘Waterproofing expert – Dr. Fixit’ entry and the Bronze for the ‘Apex Ultima Protek -- Asian Paints’ entry. There was no Gold winner in this sub-category.

In the ‘Travel & Hospitality’ sub-category, Tribes Communication won the Bronze for the ‘MakeMyTrip Assured - MakeMyTrip.com’ entry. There were no Gold and Silver winners in this sub-category.

Madison OOH won the Gold for the entry ‘Condom - Ek Achi Aadat - NACO’ in the ‘Public & Social Service’ in the ‘Public & Social Service’ sub-category. There were no Silver and Bronze winners in this sub-category.

DDB Mudra Group won the Silver for the entry ‘Download Hotstar’ in the ‘Others’ sub-category. Likewise, Tribes Communication won a Silver for the ‘Unbox Diwali Snapdeal’ entry. The Bronze went to Rapport Outdoor Advertising for ‘Amazon -- Marries Digital & OOH to bring Diwali cheers to 50k underprivileged children – Amazon’ entry. There was no Gold winner in this sub-category.

Under the ‘Campaign of the Year’ category, Madison OOH bagged the Silver for the ‘Whatever it Takes and More - Tata Motors – Hexa’ entry, as well as a Bronze for the ‘Unbox Zindagi Snapdeal’ entry. Another Bronze went to Dainik Bhaskar for the ‘Maharashtra Swatantra Vichaar (Independent Thinking) Campaign Dainik Bhaskar’ entry. There was no Gold winner in this category.

Under the ‘Media Plan of the Year’ category, 2 Silvers were awarded in the ‘Media Plan of the Year – Local’ sub-category – to Priya Communication for the ‘Media Plan for Brahmaputa Literary Festival’ entry and to Ecosys OOH for the ‘Ola Outstation Ola Cabs’ entry. The Bronze went to Madison OOH for the ‘Kerala Onam Raymond’ entry. There was no Gold winner in this sub-category.

Posterscope won the Gold for the ‘Frooti Fizz - Optical OOH! Frooti’ entry in the Media Plan of the Year – National’ sub-category, while 2 Silvers were awarded – to 
Rapport Outdoor Advertising for the ‘Amazon-Marries Digital &OOH to bring Diwali cheers to 50k underprivileged children – Amazon’ entry and to Ignite Mudra for the ‘Honda Activa Honda Motorcycle and Scooter India’ entry. There was no Bronze winner in this sub-category.

In the ‘Special Categories’, 2 Golds were given in the ‘Innovation of the Year’ sub-category – to Priya Communications for the ‘Blind date with a Book -- The Brahmaputra Literary Festival 2017, Guwahati’ entry and to Madison OOH for the ‘Signalling a better tomorrow! NACO’ entry. The Bronze went to Interspace Communications for ‘The Best Sign Standard Chartered Bank’ entry. There was no Silver winner in this category.

DDB Mudra Group bagged the Gold for the ‘Hotstar –Toilet Hotstar’ entry in the ‘Best Use of Ambient Media’ sub-category. The Bronze went to Madison OOH for the ‘A Bus Stop to Stop AIDS! NACO’ entry. There was no Silver winner in this sub-category.

In the ‘Green Initiative’ sub-category, 2 Golds were given away – to Tribes Communication for the ‘Magic Bag - Magic Bricks Reality Services Limited’ entry and to Vodafone India for the ‘Vodafone World First Rainwater Harvesting Billboard
Vodafone’ entry.

In the ‘Activation’ sub-category, the Gold went to DDB Mudra Group for the ‘Azar - E – Mecca Western Union Money Transfer’ entry, and 2 Silvers were given away -- to DDB Mudra Group for the ‘Half Autobiographies Inorbit Malls India’ entry, and to Vritti Solutions for the ‘Navratna Oil – Sukun ka Safar at Ujjain Kumbh Mela Emami Ltd.’ Entry.

Ecosys OOH won the Silver for the ‘Ola Cabs - The Real Time Billboard - Ola Cabs’ entry in the ‘Digital OOH’ sub-category, while the Bronze went to Active Media for ‘Channel V D4 Augmented Reality Dance Engagement Channel V’ entry. There was no Gold winner in this sub-category.

In the ‘International’ category, Omincom Media Group Taiwan won the Silver for the ‘McDonald’s Bao Bao APP Train McDonald's’ entry and Kinetic Worldwide won the Bronze for the ‘Swatch Group Calvin Klein Valentines Day Calvin Klein’ entry. There was no Gold winner in this sub-category.

In the ‘Media Owners’ Special Categories’, JCDecaux won the Gold for the ‘#TheBestSign Standard Chartered Bank - Standard Chartered Bank’ entry in the ‘Best Format Innovation’ sub-category. 2 Bronzes were given away – to Atin Promotions & Publicity for the ‘Gionee inflight announcement - Gionee India entry, and to Atin Promotions for the Tata Hexa Power Pull – Tata Motors – Hexa’ entry. There was no Silver winner in this sub-category.

TIM Delhi Airport Advertising Pvt Ltd won the Gold in the ‘Zonal Media Owner of the Year North’ sub-category, and 2 Silvers were awarded – to Jagran Engage and Vritti Solutions. There was no Bronze winner in this sub-category.

In the ‘Zonal Media Owner of the Year – South’ sub-category, Prakash Arts won the Silver while Uni Ads won the Bronze. There was no Gold winner in this sub-category.

No metals were given away in the ‘Zonal Media Owner of the Year – West’ sub-category.

In the ‘Zonal Media Owner of the Year – East’ sub-category, Outreach Advertising won the Silver. There were no Gold and Bronze winners in this sub-category.

Times OOH and Atin Promotions & Advertising, each won a Silver in the ‘Zonal Media Owner of the Year – National’ sub-category. There were no Gold and Bronze winners in this sub-category.

The ‘Printer of the Year’ sub-category saw 3 Silvers being awarded – to Macromedia Digital Imaging, Pacific Media and Printech Digital Imaging. There were no Gold and Bronze winners in this sub-category.

The OAA 2017 winners list may be accessed from the following link:

http://www.oacasia.org/winners-2017

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