No respite for Bengaluru OOH yet
By M4G Bureau - February 08, 2019
BBMP has obtained a stay on HC order to bring back advertising on authorised outdoor media in the city
No sooner the High Court of Karnataka issued an order to permit display of advertising on authorised media in the city of Bengaluru, by which the one-year ban imposed by BBMP on roadside media was to be reversed, the urban local body (ULB) went to court to get a stay on the said order citing some technical reasons. When approached by Media4Growth to know more about this development, Manmohan Singh Mann of Popular Advertisers said it was not clear that on what grounds the court has issued the stay order.
The industry will initiate the next steps to bring back business upon obtaining the details cited by BBMP, and if required will approach the higher court for a favourable decision.
As per reports, BBMP informed the High Court that its new bylaws and advertisement policy will be submitted by today. The High Court also told BBMP that FIRs should be lodged against those violating the order by installing illegal hoardings and banners.