NNI Promotions bags media rights for Kanpur & Gorakhpur markets
By Bhawana Anand - November 29, 2019
The UP based media owning firm has bagged rights for unipoles in Kanpur and public utility in Gorakhpur
A UP based media owner, NNI Promotions expands it media bouquet by adding acquiring media rights located in Kanpur and Gorakhpur. In Kanpur, the company has bagged rights for 50 unipoles for 5 years of duration. Located across the city, the tender has been awarded by the Kanpur Nagar Nigam to increase the advertising inventory in the city of 20/10 ft. This is the 1st time, the size has been reduced from 30/10 ft for the better media display position.
“Earlier, due to bigger sizes, the media used to get cover with tree and etc. however, 20/10 ft is a standard size providing an appropriate view to the display for advertising”, shares Vishal, Director of NNI Promotions. Out of 50, eight unipoles have been installed as of now.
Another tender obtained by NNI Promotions is for 135 public utilities spread across Gorakhpur for 5 years of duration. Awarded by Gorakhpur Nagar Nigam, the tender has been given on BOT basis where the company is liable to construct and maintain the media along with selling advertising on them. In the 1st phase, 30 utilities have been built having advertising space for varied sizes i.e. 30/10ft, 20/8 ft and 10/8 ft.
“We are glad to acquire new media rights and hoping for positive results as the market situation seems to be improving lately. All new eight unipoles have been taken for advertising by the leading brands”, adds Vishal.