Netflix making a strong bid for LA-based Regency Outdoor

US-based streaming service Netflix has reportedly made a $391 million bid for Los Angeles billboard company Regency Outdoor Advertising, as cited in Reuters reports. Netflix’s potential purchase would secure advertising spots along the famous Sunset Strip, Los Angeles Airport and on all major LA freeways.

A marketingmag.com report states that billboards on the Sunset Strip can reportedly cost up $140,000 per month, and Netflix has been known to be fond of the platform. In September of 2017, plain white, unbranded billboards reading ‘Netflix is a joke’ appeared across New York and Los Angeles. The company was promoting its comedy specials.