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Moonlight Creation kicks off ops in Bengal

By Nabamita Chatterjee - July 23, 2014

The agency aims to provide turnkey solutions for both ATL and BTL activities

Moonlight Creation, headquartered in Kolkata, has started its operations in the city with the aim to provide turnkey solutions to the retail industry, OOH industry, and electronic media, as well as corporate gifting and digital marketing functions.

Nilendu Guha and S. Mondal, who are principally driving the operations, are looking at giving 360 degree solutions and ideas both for ATL and BTL activities to the clients. On this, Guha said, "Brand profit and loss management, creative and innovative communication development, product development, new product launch, trade marketing, product positioning, promotion, activation, branding and merchandising are our forte. We would like to focus on marketing communication management for key areas like developing annual forecasting - business plans, spends v/s sales, launch projections, activation and events, BTL and in store - production for TV, radio, print and POS - media buying, planning and scheduling innovation process and R&D initiatives like training - for internal and BTL teams, research planning, execution, analysis and presentation.”

He added: "Our ad hoc research will include competition and market analyses, PR planning, liaison, execution, vendor management, administration and website planning / maintenance -- both for internal and external communication including social networking sites like facebook, twitter, newsletters, promotions, e-mails, etc. Primarily we are targeting Kolkata and rest of Bengal and are open to work throughout east zone.”



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