Metro station semi-naming rights offer great brand recognition: Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group
By Pray Jani - February 11, 2020
Abhinav urged Railways to offer station semi-naming rights to advertisers
Addressing the 2nd Transit Media Talks conference held in Mumbai on February 6, , said, “Metro is not a luxury anymore, but a necessity.”
“With high carrier capacity, quick and economic transport, the metro medium is a highly beneficial infrastructure that a city can have.” The Muthoot Group is a strong believer in semi-naming of Metro stations. “With that, you can communicate through the station façade, and use the different media opportunities in the interior concourse where different products can be advertised and have room for activations. Then, there are metro wraps and in-train branding opportunities. With this, a brand is able to walk along with the commuters, and this experience is like a gentle cloud accompanying someone. And when smartly selected, the station can also attract the surrounding traffic, depending on the location,” says Abhinav.
The Muthoot Group has also acquired Metro semi-naming rights on the Chennai Metro network. He concluded by address by saying that semi-naming rights is a unique opportunity for brands to be recognized and urged Indian Railways to offer similar station semi-naming rights to advertising brands.