Max goes for the kill with Avengers @ Kids Fest
By M4G Bureau - April 29, 2019
To get closer to its core TG, the brand is bringing in attractions like larger-than-life sized figurines of favourite Avengers such as the Incredible Hulk, Ironman, Thor, Spiderman, Captain America and Thanos
Leading fashion brand Max Fashion from the house of Landmark Group has associated with Marvel Avengers Endgame movie in India as part of their annual kids fest. The collaboration includes nationwide on-ground engagement aimed at driving huge footfalls across the Max stores. To get closer to its core TG, the brand is bringing in attractions like larger-than-life sized figurines of favourite Avengers including the Incredible Hulk, Ironman, Thor, Spiderman, Captain America and Thanos. The campaign, planned for a 45-day run, all the way to the end of May 2019, promises to offer lot of excitement to kids and parents alike.
The campaign is being widely promoted on TV, Print, In-cinema, Mall branding, OOH, Radio and Digital.
Jiten Mahendra, VP Marketing, Max said, “Kids Festival is an eight year old property for us and has resulted in high engagement and sales for us over the past few years. This year we are very proud to be associated with “Marvel Avengers- Endgame”, the most awaited movie of the year and this association has strengthened from the product (apparels, merchandise and accessories) connect to promotion. This is one of the strongest associations with Disney we have done by far till date. Kids are an important segment focus for us.”
“As always, this year too, Max Kids Fest will be hosting its MLI (Max Little Icon) in its stores across 55 markets. Every year we engage with more than 3 lakh kids across India during this season, this year we are looking to take it to the next level. There are also other goodies like the special Avengers Endgame School Kit to be won on purchases”, Jiten added.
The brand is also offering special screenings of the Avengers Endgame movie across multiplex screens nationwide to their loyal consumers.