Madison Media wins Media AOR for Campus Shoes
By M4G Bureau - October 04, 2019
The agency will draw strategies for the brand to achieve ambitious plans to further strengthen its presence in the country
Madison Media has just announced that it has been appointed the Agency-On-Record for leading Indian shoe brand – Campus shoes. The account won in a multi - agency pitch will be handled by the agency’s Delhi office, Madison Media Plus.
Campus Shoes is a leading home-grown, sports-wear shoe brand for all segments. With decades of experience, Campus shoes, from the house of Action, has become one of the most reliable brands in the Indian market. Its shoes are casual, light weight, trendy in design and made with the best and latest manufacturing process to appeal to youth and millennials of today. The brand has ambitious plans to further strengthen its presence in the country.
Says Nikhil Aggarwal, CEO, Campus Shoes Activewear Pvt Ltd (CAPL) “Campus Shoes has embarked on a journey that puts impetus on bringing technology driven premium shoes for Indian Market. We are delighted to partner with Madison Media to fulfil this commitment and establish technology as the key differentiator. We are looking forward to accelerating our footprint as a preferred choice across the Indian market.”
Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH comments, “The Campus range and quality of footwear is absolutely world class and stunning. It will be truly exciting to help make Campus a household name in India”.
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