L&K Saatchi & Saatchi wins Emami Cement communication duties

Emami Double Bull Cement (EDBC) has appointed L&K Saatchi & Saatchi to handle the integrated communication duties. This business was won after a multi-agency pitch. The agency’s Kolkata office will handle the business.

Speaking about it, Vivek Chawla, CEO & Whole-time Director of Emami Double Bull cement, said, “Emami’s legacy of creating world class brands, its commitment to quality and our investment in state-of-the-art technology in our cement plants’ has resulted in EDBC becoming Eastern India’s fastest growing cement brand. We look forward to L&K Saatchi & Saatchi partnering us, to get us to the next level of engagement with our customers, by becoming a preferred brand of choice.”

Anil S Nair, CEO & Managing Partner, L&K Saatchi & Saatchi India, said, “Emami Double Bull Cement is a very cherished win as it signals the beginning of our relationship with the venerable Emami Group. We look forward to taking Emami to market leadership in the Cement Category.”

According to Devraj Basu, Executive Vice President - North and East, L&K Saatchi & Saatchi India, the mandate is to empower the consumer to make an informed decision on upgrading to a superior product offering, in a category known for varied promises.