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Home » OOH News » Labdhi Lifestyle’s OOH exclusive campaign set to launch tomorrow

Labdhi Lifestyle’s OOH exclusive campaign set to launch tomorrow

By M4G Bureau - February 20, 2020

The brand has allotted 2.5cr budget for promotions via outdoor & digital ads

Mumbai-based developer; Labdhi Lifestyle Limited is set to launch their new campaign 'Codename Convenient' to promote their recent project in Wadala on 21st February 2020. With a budget of Rs.2.5Cr, the campaign will target potential homebuyers through outdoor and digital advertisements. The campaign is called 'Codename Convenient' to highlight the 'Convenience' factor of the project - convenient location, convenient price and convenient payment plan.

While talking about the campaign, Vikas Jain, CEO of Labdhi Lifestyle Limited said, "Wadala as a location has all the potential to become a big residential hub. It has an excellent connectivity to all the important places in Mumbai like BKC, Fort, Dadar and Vashi, which are the main business districts in Mumbai. The infrastructure is also world-class with the Eastern Expressway and Monorail already in use and the Metro being functional in a few years. The vast green spaces make living in Wadala a pleasant experience. We hope to create awareness about the project amidst our potential buyers through this campaign."

As a part of the outdoor campaign the brand will use hoardings, bus shelters, station boards, in-train branding, metro and mono stations branding. Digital media and radio advertising will also be smartly used to create an impactful outreach. Moreover, they will also conduct on-ground activities to engage with their target audience in entertainment zones, corporate parks and residential colonies.

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