KEI Industries builds brand recognition with ground sponsorship

Leveraging the enthusiasm for the cricket lovers across the world, a leading wire & cable manufacturer, KEI Industries Ltd. announced ground sponsorship for the India-West Indies 2019 tour starting this month to build the brand recognition.

Under the sponsorship, KEI Industries is co-powering 3 ODI’s and 2 Test Matches started yesterday till September 3, 2019.

Bringing in-large visibility in the ground, KEI Industries have taken pitch mat branding along with the other sponsors. Along with this, the company’s logo is also running over the digital perimeter board and digital sight screen further enhancing the brand’s visibility.

While cheering the winners, cricket enthusiasts can also view KEI branding during the presentation ceremony.

Excited for this association, Akshit Diviaj Gupta, Director- KEI Industries Ltd. said: “KEI Industries has always been supporting cricket in India for both national and international matches. I am delighted to announce our partnership with the upcoming India- West Indies series. Such partnerships strengthen our relationship with our customers and key stakeholders. In addition, this engagement will further help in exploring new market opportunities and spread the company’s branding in new market.

Earlier this year, KEI also announced its second consecutive association with Rajasthan Royals, for the 12th edition of the Indian Premiere League (IPL).

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