KAIA Ernakulam Distt chapter pro-actively rolls out govt campaign for prevention of COVID-19 virus spread

The Ernakulam District chapter of Kerala Advertising Industry Association (KAIA) is among the first to execute the Kerala Government’s Directorate of Health Services (DHS) campaign for prevention of spread of COVID-19 virus, that has afflicted societies the world over. The campaign with the message ‘Break the cycle’ is being executed by KAIA and Sign Printing Industries Association (SPIA) across the state.

K Vijaykumar, President of the Ernakulam District chapter of KAIA, and MD of Aiswaria OOH, said the industry is playing an instrumental role in building public awareness of the ways to check the spread of COVID-19 virus. KAIA and SPIA are pooling their resources to ensure that the state-wide campaign is effectively rolled out.

The campaign has been executed on multiple OOH formats, from roadside billboards to transit media formats, such as, at the railway stations.