Jockey likely to hit the streets with new campaign soon

Inner wear brand Jockey has launched a new 360 degree marketing campaign to promote its new Jockey Athleisure for which the brand is coming with an extensive OOH campaign with creatives drawn from shoot in Los Angeles. The TVC conceptualised by L&K Saatchi & Saatchi agency has already hit the TV screens whereas the OOH campaign is expected to be launched soon.

Speaking about the campaign, M. C. Cariappa, President - Sales and Marketing, Jockey India, says, "The campaign strengthens the Jockey brand imagery while signalling the exciting new range."