Jagran Engage bags semi-naming rights of Vaishali Metro Station
By Satarupa Chakraborty - December 08, 2015
This contract includes semi-naming rights of metro station along with complete branding and 500 sq m of advertising space rights.
Pawan Bansal, COO, Jagran Engage, said, "The main objective behind this acquisition was to add up an enviable entry into our list of OOH Media assets in Delhi NCR. Being the first metro station of Ghaziabad, Vaishali Metro station is a hub of activity where millions of footfalls pass by. It has immense potential for both outdoor advertisers as well as for experiential campaigns."
DMRC shall also provide advertisement spaces of 500 sq m at the quoted rate of display area inside the selected station. The licensee can utilise any format of advertisement that will not limit to only backlit panels, scrollers, floor branding, roof branding, digital display etc. The contract shall include all feasible spaces including staircases, escalators, turnstiles, frisking panels/equipments, fixed/moveable panels, and elevator spaces product displays. It will enable Jagran to initiate media like smart posters, visual display by electronic media, projectors/holography or any other innovative advertising options such as installing digital advertisement panels in the form of LCD/LED panels, video walls or any similar format of advertisement (without audio). Advertisement inventory may also include smart posters, QR codes/graphics and canopy.