Jagran Engage bags semi-naming rights of Vaishali Metro Station

India's leading outdoor advertising agency Jagran Engage has bagged the semi-naming rights of Vaishali metro station. The contract spanning for the next 10 years awarded by DMRC will enable Jagran to brand the station by building it in brand colours, refurbishment of station exterior and interior in brand's colour scheme and theme. However, the name of the station will remain un-changed with only Jagran's name pre-fixed or suffixed with the station's original name. Jagran Engage will also be responsible for landscaping, brand advertisements, painting of station (both inside as well as the outside) etc in the brand colours along with installing logo and neon signs on top of the entrance gates, floor and roof branding, experiential marketing in three locations (6x6 ft size for each) and retail space of 20 sq m inside the station premises.

Pawan Bansal, COO, Jagran Engage, said, "The main objective behind this acquisition was to add up an enviable entry into our list of OOH Media assets in Delhi NCR. Being the first metro station of Ghaziabad, Vaishali Metro station is a hub of activity where millions of footfalls pass by. It has immense potential for both outdoor advertisers as well as for experiential campaigns."

DMRC shall also provide advertisement spaces of 500 sq m at the quoted rate of display area inside the selected station. The licensee can utilise any format of advertisement that will not limit to only backlit panels, scrollers, floor branding, roof branding, digital display etc. The contract shall include all feasible spaces including staircases, escalators, turnstiles, frisking panels/equipments, fixed/moveable panels, and elevator spaces product displays. It will enable Jagran to initiate media like smart posters, visual display by electronic media, projectors/holography or any other innovative advertising options such as installing digital advertisement panels in the form of LCD/LED panels, video walls or any similar format of advertisement (without audio). Advertisement inventory may also include smart posters, QR codes/graphics and canopy.