ITW Consulting bags in-stadia ad rights for India, Aussie cricket tour of South Africa

ITW Consulting, India-based sports management company, has bagged the in-stadia advertising rights for Indian And Australian cricket tours of South Africa for 2017-18.ITW is permitted to re-sell and market the in-stadia advertising rights and can enter into contract with potential clients and agencies towards exploiting the rights commercially.

With these rights, ITW Consulting will cover 3 Tests, 6 ODIs and 3 International T20s in the South Africa v/s India Series and 4 Tests in the South Africa vs. Australia Series.

Commenting on the association, M.S. Muralidharan, Director, ITW Consulting Pvt. Ltd, (a Global Sports Commerce affiliate) said, “We are one of the new generation companies and are delighted to partner with Cricket South Africa and Megapro Marketing (Ry) Ltd for these two series. We are sure that we will be able to build strong and strategic brand associations that will be fruitful for both the brands and cricket fans across the globe.”

Commenting on the deal, Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd. said, “With utmost pride in bagging these rights, ITW welcomes brands around the world to stand tall with global brands and cherish a seamless branding experience in South Africa, across 2 months of high octane competitive cricket.”

“The Proteas have always been marquee opponents to the visiting Men in Blue over the last 3 decades. It is 'Redemption' time for the Indians now playing away from home, post their overhaul by the South Africans during the Freedom Trophy in India, way back in 2015”, he added.