Imagicaa offers a day out to health workers as gratitude
By M4G Bureau - July 07, 2020
The theme park invites the health workers for a tour of the park in a month-long initiative
The nation celebrated National Doctor’s Day on 1st July to thank the health workers for their efforts in fighting the Covid-19 pandemic. In an attempt to show gratitude to these frontline warriors, Imagicaa launched a gratitude campaign designed to recognise and thank the entire medical fraternity with a ‘Free Visit’ to theme park within one year for their stellar work in battling the coronavirus pandemic. The campaign will run for the entire month on July during which the doctors and nurses can register.
Medical teams across the nation have been courageous and continually working hard to screen, monitor and curb, test; treat those affected by the coronavirus since the pandemic broke out in March. With no breaks, the entire medical fraternity has stepped up, dedicating all their nights and days towards public safety. Imagicaa affirms that all of these brave, resilient doctors and nurses need a much deserved break to relax and recharge and fuelled this campaign idea.
Dhimant Bakshi, Joint CEO, Imagicaaworld Entertainment Ltd.said, “Not all heroes wear capes; some wear lab-coats, masks and gloves. India’s first responders have been working round-the clock to deliver treatment timely to the COVID-19 affected. National Doctor’s Day has provided us the perfect platform to thank and acknowledge these unsung heroes. As a proud Indian and a Brand Custodian, I feel honoured and humbled to have this opportunity to thank them for their continued service over the past three and half months. In fact, doctors have appreciated this move by reciprocating with video testimonials. It’s true that often the simplest gestures have the biggest impact and the exuberant response received is testimony to this fact.
“End objective of the initiative is to reach maximum doctors, nurses for whom Imagicaa can serve as an outlet for relaxation and some downtime. Through this campaign we also intend to raise hope that normalcy shall return and instil a positive outlook for the future amongst all” Dhimant added.