IFIM launches 2-city campaign to announce 2015 admissions

Bengaluru-based business school IFIM launched an OOH campaign in its home city Bengaluru and Mumbai to beckon prospective students in the two cities to pursue their business studies at the institute. The campaign was launched to announce that 2015 admissions to courses at the business school are open. The campaign also draws attention to the fact that IFIM has a 20-year track record.

In Mumbai, the campaign was executed at high impact places like the Mumbai Metro stations that see large movement of prospective students and their parents. The campaign featured on exclusive 55'' 99 HD Mumbai Metro digital screens at the Andheri, Ghatkopar & WEH stations. Pertinent to note that Times OOH holds exclusive ad rights on Mumbai Metro media.

In Bengaluru, the campaign was executed on large formats at prominent locations, such as, the huge (3,250 sq. ft) hoarding at ITPL junction and a 504 sq. ft gantry in Whitefield - the overriding objective being to grab maximum eyeballs to the campaign.

Commenting on the campaign, Surekha Shetty, Director - Admission, IFIM, said: "Traditional out-of-home media formats have been critical for us as this medium can be used effectively to reach the desired target audiences and create a complete brand awareness. IFIM Institution wanted to create awareness and reach the target audiences efficiently. Times OOH crafted strategic outdoor solutions to enable us to reach the audiences.”