iCabMedia drives cab advertising business
By Pray Jani - March 05, 2020
iCabMedia has positioned itself as an agency catering to cab advertising
In the wake of growing demand for transit media advertising, cab advertising is being seen as an economical and effective way of advertising with a bouquet of formats available ranging from static to digital media. iCabMedia has positioned itself as an agency catering to cab advertising. Commenting on the scope of cab advertising today, Kirtan Adiecha, Founder of iCabMedia, says, “Cab advertising has been picking up amongst various categories of brands. For instance, the real estate industry which targets only a particular city at a time, takes up 150-300 cabs for an advertising campaign. As against that, a national brand will take 500-1,000 cabs per city. And these national brands appear in cities like Hyderabad, Bengaluru Mumbai, Delhi, Chennai, all at the same time. Often, brands want to take more than just one media, on the inside and exterior of the cabs.”
iCabMedia also captures the audience data from the vendors that are then provided to the advertising clients. The data influences more brands to use cab media, although many have still to experience the new forms of cab media with DOOH screens that are available in the market.