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Hyperspace launches Information Signage Program

By M4G Bureau - May 14, 2020

The new offering is to enhance safety & drive effectiveness post-lockdown

As the countrywide lockdown eases, organizations across sectors are deeply focusing on the health and safety agenda to sail through the coronavirus era. In an endeavor to support the organisations efforts towards safeguarding their staff, customers and clients, Hyperspace, the shopper marketing consultancy from Dentsu Aegis Network, has rolled out an Information Signage Program. The program offers a bouquet of solutions that will enable social distancing, safety and hygiene across eleven touch points. A set of collateral designs on notable do’s and don’ts are also a part of the program.

The eleven touch points include the entry gate, stairs, elevators, reception, washrooms, meeting rooms, cabins, walking areas, cubicles, general seating areas as well as the cafeteria. Moreover, these flexible and quick solutions can be implemented with much ease across all types of offices.

Speaking about the newly launched program, Sandeep Sawant, Associate Vice President, Hyperspace, said,“Covid-19 has altered our life and we just can’t afford to snap back into old ways especially when the risk of the virus is still hovering over us. While safety is of utmost importance, gaining momentum in business is also essential. In the midst of multitasking, being hypervigilant always may be challenging for any organisation, that’s where Hyperspace steps in and supports clients with the Information Signage Program. Leveraging DAN’s PAN India presence and strong legacy, Hyperspace will deliver this offering to corporate offices, branch offices, regional offices, factories as well as dealer outlets.”

“One of the recent surveys revealed that 93% employees are stressed about returning to office, fearing that health could be compromised. In such a situation, it’s imperative for any organisation to acknowledge these sentiments and indulge in offerings like the Information Signage Program. After all, happy employees are more productive than the ones surrounded by concerns. We’re living through unprecedented times, and unusual circumstances call for extraordinary measures. By implementing a handful of extreme protocols, we’ll survive this pandemic together and emerge stronger,” said Haresh Nayak, President, Posterscope APAC and COO Media Brands, DAN India.

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