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Home » OOH News » HP licenses large format portfolio to Brand Management Group
HP licenses large format portfolio to Brand Management Group

By VJ Media Bureau - January 03, 2014

BMG will deliver high-quality, HP-branded large-format media portfolio to customers.

HP has announced its licensing agreement for large format printed media with Brand Management Group (BMG), a subsidiary of S-One Holdings Corp. The agreement will help in improving product availability, distribution coverage and service quality for HP-branded graphics and technical media used with HP Designjet Z-series and T-series aqueous ink printers.
 

BMG, a Florida-based media distribution company, has extensive worldwide capabilities that are specialized for specific markets and distribute media for large-format printing.  The company currently sources, markets and distributes HP media products for sign and display applications for HP Latex inks and printers.
 
Under this extended agreement, HP products available from BMG will also include all large-format media optimized for HP aqueous inks. The media is used in graphics, photo, computer-aided design (CAD) and geographic information systems (GIS) applications. BMG will deliver high-quality, HP-branded large-format media portfolio to customers, while HP continues to invest in coating technologies that enable new applications and improve image quality, durability and reliability.
 
"Media is an integral component of the overall printing system; however, distribution of large-format media requires specialization, infrastructure and scale in order to be successful. With a focused licensing partner like BMG, customers will continue to experience the high performance and quality expected from HP media along with improved distribution coverage, product availability and service levels,” said Javier Larraz, Director & General Manager, Graphics Solutions Business - Large Format Printing Design, HP Asia Pacific and Japan.
 
The HP media products included in the extended licensing agreement are designed for use with HP aqueous inks and include bond, coated and photo papers, as well as canvas, film, vinyl and polypropylene substrates. In collaboration with HP, BMG plans to expand the HP portfolio with additional sizes and new substrates over time.  
 
BMG is expected to begin distributing all HP-branded large-format media products through its global network of dealers on February. 1, 2014.  HP Designjet customers and users can continue to order HP-branded media through their current reseller or by contacting BMG to find the nearest reseller.
 
 
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