Honeywell vests Zenith India with media duties

Zenith, part of Publicis Media India, has won the media duties of the air purifier line of business of Honeywell. Honeywell is a fortune 100 company and a technology powerhouse. The brand is one of leaders in air purification for residential as well as commercial applications, across multiple global markets.

Tanmay Mohanty, Group CEO, Zenith India said, “We are delighted to have won the business of Honeywell and look forward to driving market leadership for them. The company with its 80 year old lineage is no stranger to India and the Honeywell air purifier is a product that is unique and unparalleled. Zenith is an agency that embraces both technology and invention. Our ROI+ approach with advanced communications models and strong focus on personalisation and automation will further fuel Honeywell’s expansion plansacross all the right markets and touch-points. Our pulse on the Indian consumer and new insights on the category have helped us win this business. This is a significant addition to our client roster.”