Himalaya establishes consumer connect with babycare branding at Indore International Airport
By M4G Bureau - January 23, 2020
In association with Times OOH, the brand targets flying mothers with 2 babycare facilities across Departure and Check-In Halls
India’s leading wellness brand, Himalaya Wellness design, offers a clean and comfortable space for mothers and babies at multiple airports around the country including Indore Airport handled by Times OOH. Located in the Departure and Check-In Terminal of the Indore International Airport, these state-of-the-art babycare facilities would offer key Himalaya products like Hand Sanitizer, Baby Bath and Baby Lotion among others for complimentary usage. The care centres also provide complimentary usage of Himalaya products like Hand Sanitizer, Baby Bath and Baby Lotion among others for mothers and babies
“Himalaya Babycare at key International Airports like Mumbai, Delhi, Indore and others is one of our largest and most ambitious projects to transform the travelling experience for two kinds of travellers that deserve our attention & care the most - infants and their mothers. We are proud to partner with Himalaya to host a safe, comfortable and hygienic environment to them as they travel.”, said Rajat Mittal, VP - Alliances, Events & Sponsorship at Times OOH
Speaking about the initiative, Airport Director, Aryama Sanyal said, “The existing baby care rooms at Indore airport is now upgraded, designed and branded by Himalaya brand. This is a very thoughtful initiative. Himalaya Babycare will provide free products like hand sanitizer, baby lotion, baby bath and baby diapers too free of cost to mothers inside the rooms for usage. The two existing babycare rooms which were previously managed by AAI will now be managed by Himalaya.
There is a need for such babycare rooms at all airports. These rooms offer a clean and comfortable space with diaper changing counters that helps bring a bit of happiness to mothers in between their hectic travel schedule. We believe in setting benchmarks in service quality, and we are proud to host our Daycare facility in partnership with Himalaya and Times OOH."
Indore Airport has been recently recognised as the best airport in APAC under the 2-5 million passenger category by Airport Council International (ACI) and it continues to raise benchmarks in customer service and infrastructure. Besides registering a footfall growth of nearly 40% in 2018-19, it also launched International operations to Dubai, becoming the first international airport in Madhya Pradesh.