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Home » OOH News » Guwahati outdoor media owners restructure Advertising Association of North-East (AANE)
Guwahati outdoor media owners restructure Advertising Association of North-East (AANE)

By Ria Banerjee - May 21, 2020

The restructured committee AANE has appealed to the Guwahati Metropolitan and Development Authority (GMDA) minister for a waiver of advertising tax for the current year

The economic crisis affecting the outdoor advertising industry in the North-East India market, first  caused by the anti-CAA movement in Q4 FY20-21 and followed by the ongoing Covid-19 outbreak prompted Guwahati media owners to restructure the Outdoor Advertising Association of North East (ANNE). The reconstituted association has 5 members in the governing bod and 8 in the executive body.

The Governing body as follows:

 

Post

Member

Name of Agency

Designation

President

Dilip Kalita

Delta Publicity

Proprietor

Vice President

Dipu Choudhary

Vista Advertising

Proprietor

General Secretary

Nitin Jain

Prodigy Communications & Marketing Pvt. Ltd.

Managing Director

Assistant Secretary

Anuj Kr. Singha

M/s Logo

Proprietor

Treasurer

Aditya Agarwal

Shiv Media

Proprietor

 

The Executive body as follows:

 

Member

Name of Agency

Designation

Pradip Puri

S P Enterprise

Proprietor

Mukesh More

Outreach Advertising Pvt. Ltd.

Director

Palash Baruah

Sahayatri

Proprietor

Rajib Baishya

R D Advertising

Proprietor

Abhishek Lohia

Binayak Advertising Pvt. Ltd.

Proprietor

Parimal Singha

Need Advertising

Proprietor

Rinkumoni Baruah

Marcom Media

Proprietor

Ankit Garodia

Aahana Ads & Outdoors

Managing Partner

 

The restructured committee has made a representation to the Guwahati Metropolitan and Development Authority (GMDA) Minister Siddhartha Bhattacharya citing that the outdoor advertising business has faced hardships due to the anti-CAA movement and the ongoing pandemic. It has been highlighted that the outdoor businesses support the employment and source of livelihood of around 50,000+ families that include those of advertising employees, skilled and unskilled labourers and subsidiaries that are associated with the businesses such as printers, fabricators, etc., across the North-East. Currently, the businesses are unable to pay the salaries and wages.

ANNE has made a plea for waiver of municipal advertising tax for the current financial year 2020-21. Likewise, landlords have also been approached for relaxation on the rent.

Nitin Jain, General Secretary, AANE told Media4Growth, “Restructuring of the new Committee was required as this will surely boost our confidence to work more efficiently during this Covid-19 induced financial crisis. However, the current situation of the industry is too fragile and with continuous lockdown the demand curve is going below negative. The government should come up with better package for the survival of business.”

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