Global OOH leader Matthew Dearden to address OAC 2019
By M4G Bureau - June 13, 2019
Matthew Dearden will be addressing the Outdoor Advertising Convention (OAC) on the theme 'The Global OOH trends -- key takeaways for Indian OOH business’
UK-based Independent Business Leader, Adviser & Entrepreneur Matthew Dearden will be addressing the upcoming Outdoor Advertising Convention (OAC) on the theme 'The Global OOH trends -- key takeaways for Indian OOH business’. OAC 2019 will be held at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai on July 26-27.
Matthew Dearden, an independent business leader, adviser and entrepreneur, has spoken at the two earlier editions of OAC and has keen interest in Indian OOH business. He works mainly in advertising, leadership and change, especially in OOH media. His clients include investors, media owners, clients and vendors. He commands deep knowledge in the area of DOOH media sales strategy.
Matthew was previously President of Clear Channel Europe, a leading out-of-home media owner, having joined as CEO Clear Channel UK. He delivered record profitability (including a ten-fold increase in the UK), step-changed digitisation, major contract wins and innovative thinking to make these possible. Matthew has been asked to serve on many industry Boards and is a recent President of FEPE, the global association of out-of-home media owners.
A popular and engaging speaker, Matthew shares candid insights and distinctive views on building businesses today that are set to thrive for the future.