EyeTalk Media Ventures ropes in Rahul Biswas as Group CMO

EyeTalk Media Ventures, a leading DOOH media company that provides digital infrastructure and content driven consumer engagement platforms to key urban ecosystems, has roped in Rahul Biswas as Group CMO.

Rahul, who is considered one of the youngest media technologists in the Advertising industry, has over 10 years of work experience in the OOH advertising Industry, including both the client and agency side. This will be his first stint in a media owning company. He has previously worked with Bates, Streettalk, Jio and was the Head of Strategy for the West region in Kinetic in his last assignment.

Speak about the development, Gautam Bhirani, Managing Director, EyeTalk Media Ventures said "We are excited to have Rahul on board, his extensive experience and deep understanding of both evolving media landscape and consumer behavior will be instrumental both for our clients and our team. Rahul will be based out of Mumbai and will be responsible for Marketing & Strategy for both Tagtalk and our upcoming realtime "White Collar Network" – Biztalk.”

Tagtalk & Biztalk both are data driven realtime consumer engagement platforms that enable brands to connect with young millennials and primary workforce of the country at the click of a button in two key urban touch-points.

Speaking about the appointment Rahul said, "Gautam is an old friend and we have been discussing this role for the past 6 months now. Our thoughts match and we have a common goal. DOOH is expected to grow about 30-35% year on year and we want to be the main reason for it. Having worked in the client side & agency side there was always a common question that came up every now and then regarding the ROI that the medium is delivering? All our assets have real time analytics with measurability. We are not here to sell advertising slots, rather to add value to the brand communication with Hyperlocal Realtime Targeting and AI.”