Evergreen Media secures media rights for Sabarmati station

The Sabarmati Railway Station is the next promising destination for the outdoor branding with the station prospected to host more traffic soon. It is estimated that the traffic from the nearby Kalupur station will be diverted towards te Sabarmati station in the coming years.

Evergreen Media has acquired the media rights for the Sabarmati Railway Station where 8 sites of 10x20 feet have been installed. The sites are located towards the entry and exit points, giving them a high visibility. “The sites cater to the travellers as well as the passers-by. Due to their size, the hoardings are visible from quite a distance. This region has a footfall of about 20 to 30 thousand per day,” said Shakti Bharihok, Director, Evergreen Media. The North bound trains, i.e., Rajadhani Express, Ashram Express, Jammu Tavi and a few others, all pass through Sabarmati Railway stations, making this an important location for brands to target a versatile audience.

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The company acquired the tender for 5 years of duration. As of now, these are non-lit hoardings, but they are working to convert them into backlit, for round the clock presence and visibility.

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